Early Data from Soft Launch Period Shows
Improved Sales and Favorable Customer Ratings
VANCOUVER, BC, April 20,
2023 /CNW/ - Hapbee Technologies, Inc. (TSXV: HAPB)
(OTCQB: HAPBF) (FSE: HA1) ("Hapbee" or the "Company") the wearable,
wellness technology company and creator of the Hapbee Smart Sleep
Pad, has released results from its recent launch of a dedicated
brand store on leading online marketplace Amazon.com.
Hapbee leverages patented, magnetic-field technology that helps
people optimize their sleep, performance, and moods. Ultra-low
frequency electromagnetic signals are derived from compounds like
caffeine, nicotine and melatonin and are re-played digitally
through Hapbee-powered devices, such as the Smart Sleep Pad and
Neckband without the side-effects or dependencies that might
otherwise result from the substances.
The Company had previously experimented with selling its
Neckband device as a discrete product on Amazon. In February 2023, Hapbee soft-launched a completely
redesigned dedicated wellness store on the leading e-commerce
marketplace – featuring both the Neckband and the new Smart Sleep
Pad. The purpose of the soft-launch period was to gauge customer
reaction within Amazon, to fine-tune content and messaging, and to
optimize promotional strategy while limiting exposure to a portion
of Amazon's consumer audience.
Since re-launching in mid-February – Hapbee has seen an 8X
increase in monthly sales on Amazon when compared to Amazon monthly
sales in Q4 2022 - despite limited exposure during the
soft-launch period. Customer reaction has been positive, with
an average rating of 4.1 (out of 5) for Hapbee from buyers
submitting reviews on the platform.
"Amazon represents the opportunity to add an important
distribution channel for Hapbee as a complement to our own website
as many online customers prefer the ease, convenience and
confidence of shopping on Amazon," said Yona Shtern, CEO of Hapbee. "Amazon is
also a pre-eminent platform for product search and discovery, which
makes our positive customer ratings so encouraging as we plan for
our expansion moving forward."
Hapbee's re-launched Amazon presence is being managed through a
partnership by The JDS Group (JDS) - a brand management &
marketing company that specializes in helping consumer-facing
brands accelerate their growth through implementation of Amazon and
online marketplace strategies. "We greatly appreciate our
affiliation with Hapbee and are excited about contributing to their
growth," said Anthony Fallon,
President of JDS. "This partnership will really help to maximize
the sleep quality of many customers all across Amazon's
platform."
About Hapbee
Hapbee is a digital wellness technology company that aims to
help people take control of how they sleep, perform and feel.
Hapbee's digital wellness library of Wellness Routines utilizes
patented ultra-low radio frequency energy (ulRFE®),
designed to help optimize users' sleep, productivity and focus,
recovery, and downtime. Hapbee devices and subscriptions are
available for purchase at Hapbee.com and through a growing network
of select distributors.
You can learn more about how Hapbee works at
www.hapbee.com/science
Forward-Looking Statements
Certain statements included in this news release constitute
forward-looking information or statements (collectively,
"forward-looking statements"), including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", "may", "should" and similar expressions to the extent
they relate to the Company or its management. The forward-looking
statements are not historical facts but reflect current
expectations regarding future results or events. This news release
contains forward-looking statements. These forward-looking
statements are based on current expectations and various estimates,
factors and assumptions and involve known and unknown risks,
uncertainties and other factors. Forward-looking statements are not
guarantees of future performance and involve risks, uncertainties
and assumptions which are difficult to predict. Such statements and
information are based on numerous assumptions regarding the
Company's ability and intended timing to complete its Filings.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement, and are subject
to various risks, uncertainties and assumptions which include, but
are not limited to, those described in Hapbee's annual information
form dated May 2, 2022, as well as
those described in Hapbee's other disclosure documents, copies of
which are available on SEDAR at www.sedar.com, and could cause
actual events or results to differ materially from those projected
in any forward-looking statements. These statements should not be
read as guarantees of future performance or results. Such
statements involve known and unknown risks, uncertainties and other
factors that may cause actual results, performance or achievements
to be materially different from those implied by such statements.
The Company assumes no responsibility to update or revise
forward-looking information to reflect new events or circumstances
unless required by law. Readers should not place undue reliance on
the Company's forward-looking statements.
Neither TSXV nor its Regulation Services Provider (as that term
is defined in the policies of the TSXV) accepts responsibility for
the adequacy or accuracy of this release.
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SOURCE Hapbee Technologies Inc.
