iPerceptions Collaborates With Nobelprize.org
04 June 2008 - 3:15AM
Marketwired
NEW YORK, NY , a leading provider of web-focused Voice of
Customer Analytics, today announced a successful collaboration with
Nobel Web. Nobel Web produces, manages and maintains
Nobelprize.org, the official website of the Nobel Foundation.
Nobelprize.org provides a wealth of background to every Nobel
Prize since 1901. The site presents Nobel Lectures, Nobel Laureate
biographies, interviews, photos, articles, video clips, press
releases, educational games and more about the Nobel Laureates and
their work.
Nobelprize.org has been using iPerceptions' webValidator
Continuous Listening Solution to solicit feedback from visitors in
self-initiated situations, since December 2007. The webValidator
provides Nobel Web with insights into who is visiting and for what
purpose as well as how well the site is meeting their needs.
In-depth analyses of the iPerceptions webValidator study results
were delivered in a workshop and presentation in Stockholm on April
1st, 2008.
"The collaboration with iPerceptions has allowed us, for the
first time, to define our audience and better understand their many
motivations for visiting the site," says Alf A. Lindberg, CEO of
Nobel Web. "This knowledge, alongside our ongoing relationship with
iPerceptions, will help us direct our efforts to improve on our
already high satisfaction ratings."
"iPerceptions is proud to help Nobel Web gather data that will
help guide its strategic development," says Duff Anderson, Vice
President, Research and Development at iPerceptions. "As a company
striving for research excellence, it is very rewarding to be
working with a group that is dedicated to honoring men and women
from all corners of the globe for outstanding achievements in
physics, chemistry, medicine, literature, for work in peace, and
economics," Mr. Anderson said.
About the iPSI and the webValidator Continuous Listening
Solution:
The iPerceptions Satisfaction Index (iPSI) is derived from
satisfaction and experience data obtained from over four million
actual visitors, on over 700 projects for Fortune 2000 websites,
across ten verticals and contains over 60 million data points. It
is the only index of its kind and is quickly becoming the standard
for measuring online customer satisfaction. The webValidator
Continuous Listening solution captures the voice of actual online
customers in the context of an actual website visit helping
companies learn more about their customers with satisfaction
metrics and voice of customer analytics that quickly turn learning
into customer led decision-support. Using a perceptual framework to
evaluate key elements of the visitor experience as well as
predictive algorithms and modeling to identify those attributes
that drive satisfaction, the resulting iPerceptions Satisfaction
Index (iPSI) helps companies obtain a clear understanding of the
key issues impacting satisfaction: intent, task completion and
customer loyalty.
About iPerceptions:
iPerceptions is one of North America's leading web-focused Voice
of Customer analytics providers. Its webValidator Continuous
Listening solution and Proprietary iPerceptions Satisfaction Index
(iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers.
iPerceptions' clients include such well known brands as
InterContinental Hotels, General Motors, Dell Computers, Hyundai,
LG Electronics, Toshiba, Choice Hotels International, BMW, Autodesk
and Monster Worldwide. iPerceptions has offices in New York,
Toronto, Montreal and London, UK.
About Nobel Web AB
Nobel Web AB is responsible for Nobelprize.org, the official
website of the Nobel Foundation. Nobelprize.org acts as the online
gateway to the Nobel Foundation's activities and hosts a unique
collection of archival material on all Nobel Prizes from their
inception in 1901 to the present day. Currently receiving well over
35 million visitors a year, Nobelprize.org aims to be the best
source of information and educational materials related to the
Nobel Prizes, and the site offers audio and video interviews,
articles and interactive games alongside coverage of Nobel Prize
Announcements and the Award Ceremonies. Building on this deep base
of resources focused around every individual Nobel Prize,
Nobelprize.org aims to offer extra levels of understanding,
affording visitors a larger view of the history of science and
exhibiting each Prize within its broader context.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
Media information: Jonathan Levitt Vice President Marketing
iPerceptions Inc. Tel: 514-488-3600 Fax: 514-484-2600 Investor
information: Jerry Tarasofsky Chief Executive Officer iPerceptions
Inc. Tel: 514-488-3600 Fax: 514-484-2600 Martin Faucher Chief
Financial Officer iPerceptions Inc. Tel : 514-488-3600 Fax:
514-484-2600
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