VANCOUVER, BC, April 29, 2021 /CNW/ - Today, NielsenIQ, a global
leader in data analytics and consumer intelligence, and Loop
Insights Inc. (TSXV: MTRX) (OTCQB: RACMF) ("Loop"), a provider of
contactless solutions and artificial intelligence, announced a
strategic alliance in North
America to transform the retail sector with automated
marketing and enhanced customer engagement using real-time business
intelligence. This alliance will allow brick-and-mortar retailers
to adopt new, highly scalable technology and drive actionable
insights to gain an advantage in a competitive retail market.
The collaboration leveraging NielsenIQ's robust data aggregation
and measurement expertise and Loop's real-time data analytics
capabilities, driven through their Fobi device, creates new
opportunities for specialty brick-and-mortar retailers. Together,
these technologies have the power to create personalized shopping
experiences and increase loyalty in real-time, delivering instant
value to the customer while driving opportunities for retailers to
streamline their operations.
"At NielsenIQ, we continuously strive to collaborate with the
most forward-thinking disruptors to deliver value to our clients,"
says Richard Lee, VP, Strategic
Alliances, NielsenIQ. "Loop has made significant progress
establishing itself as an innovative leader in the retail data
space. Together, with our foundational consumer and retail
insights, we have tremendous opportunity to establish new product
offerings, expand coverage and facilitate retail success with
business intelligence and real-time capabilities."
NielsenIQ's market leading fast-moving consumer goods coverage
and Loop's transformative artificial intelligence solutions present
opportunities for collaboration and business development across
channels. Retailers will benefit from an enhanced
understanding of consumer behavior, thereby boosting
personalization, targeting and activation initiatives through the
joint power of NielsenIQ and Loop.
"The scope, gravity and validation of this agreement with
NielsenIQ represent an incredible milestone for Loop and its
shareholders," says Rob Anson, CEO,
Loop Insights. "NielsenIQ is the global leader when it comes to
measurement and data analytics, as well as providing the most
complete and trusted view of the market for leading CPG brands and
retailers. In establishing this alliance, Loop is now on a path to
achieve global enterprise scale, and has firmly put a stake in the
ground as an emerging disruptive player in the world of retail data
aggregation and analytics."
About NielsenIQ
NielsenIQ is the leader in providing
the most complete, unbiased view of consumer behavior, globally.
Powered by a ground-breaking consumer data platform and fueled by
rich analytic capabilities, NielsenIQ enables bold, confident
decision-making for the world's leading consumer goods companies
and retailers.
Using comprehensive data sets and measuring all transactions
equally, NielsenIQ gives clients a forward-looking view into
consumer behavior in order to optimize performance across all
retail platforms. Our open philosophy on data integration enables
the most influential consumer data sets on the planet. NielsenIQ
delivers the complete truth.
NielsenIQ, an Advent International portfolio company, has
operations in nearly 100 markets, covering more than 90% of the
world's population. For more information, visit NielsenIQ.com
About Loop Insights
Loop Insights Inc. is a
Vancouver-based Internet of Things
("IoT") technology company that delivers transformative artificial
intelligence ("AI") automated marketing, venue tracing, and
contactless solutions to the brick and mortar space. Its unique IoT
device, Fobi, enables data connectivity across online and
on-premise platforms to provide real-time, detailed insights and
automated, personalized engagement. Its ability to integrate
seamlessly into existing infrastructure, and customize campaigns
according to each vertical, creates a highly scalable solution for
its prospective global clients that span industries. Loop Insights
operates in the telecom, casino gaming, sports and entertainment,
hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia. Loop's products and services are
backed by Amazon's Partner Network.
This news release contains certain statements that constitute
forward-looking statements or information, including statements
regarding Loop's business and technology; the ability of Loop to
engage with industry participants to achieve its goals; the
development of Loop's technology; and the viability of Loop's
business model. Such forward-looking statements are subject to
numerous risks and uncertainties, some of which are beyond Loop's
control, including the impact of general economic conditions,
industry conditions, competition from other industry participants,
stock market volatility, and the ability to access sufficient
capital from internal and external sources. Although Loop believes
that the expectations in its forward-looking statements are
reasonable, they are based on factors and assumptions concerning
future events which may prove to be inaccurate. Those factors and
assumptions are based upon currently available information. Such
forward-looking statements are subject to known and unknown risks,
uncertainties, and other factors that could influence actual
results or events and cause actual results or events to differ
materially from those stated, anticipated, or implied in the
forward-looking statements. As such, readers are cautioned not to
place undue reliance on the forward-looking statements, as no
assurance can be provided as to future results, levels of activity
or achievements. The forward-looking statements contained in this
news release are made as of the date of this news release and,
except as required by applicable law, Loop does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of Loop should be
considered highly speculative. There can be no assurance that Loop
will be able to achieve all or any of its proposed
objectives.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
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SOURCE Loop Insights Inc.
