TORONTO, April 11, 2019
/CNW/ -- Sarment Intelligent Services ("SAIS" or "The Group")
(TSXv: SAIS) today announced the launch of its KADDRA CEM platform.
The new technology is aimed at helping businesses connect with
their customers.
This move follows the successful trial of the Group's proof of
concept platform launched in Asia
in 2018, showcasing the capacity of KADDRA's advanced
technology.
"Over the last 6 months, the KADDRA platform provided the
perfect showcase in Asia to
introduce its innovative CEM technology to hundreds of partnered
businesses. It is the only platform capable of providing the full
offering of a business, into an enterprise-grade customer interface
connected to the CEM platform with all the necessary communication
and management tools," said Chiarugi.
"Initial results from our proof of concept showed conversion
rates way above industry averages -- a testament to how strong digital content
coupled with the CEM powerful tools can help transform a
traditional business into a successful digital offering. The
demand for such solutions was instantaneous and we decided to
accelerate the launch of the KADDRA CEM white-label product range,"
he added.
SAIS Group has signed its first contract with Singapore based fund management Kenn Group to
provide the CEM solution for their client base.
"Any type of business can now combine their full suite of
products and services into a single platform seamlessly integrating
with their own branded consumer interface," noted Will Beattie, SAIS Group Chief Technology
Officer, who leads this project.
The ease of use of the system will enable businesses to engage
and retain their customers in a completely novel way and manage
every interaction between the organisations and the customers.
The KADDRA CEM will connect the business with its customers and
allow intelligent and actionable customer data to help the business
maximize sales and customer satisfaction.
"Most businesses have been in search of a solution easy to
integrate with their current teams, business model and existing
technology. Organisations seek a platform with enough flexibility
to adapt to their changing needs, their brand, their budget and
their timing requirements. We have been focusing on developing a
platform that can offer all of these components. We are the first
on the market to offer such a product," continued Chiarugi.
CRM has seen exponential growth over the last decade and reports
forecast CEM following the same trajectory. Where CRM is designed
to help with leads and prospects management, KADDRA CEM creates a
"live" link with customers and takes over to help companies retain
and engage with their database. With the Group's proposition, both
CRM and CEM will be able to work together on the customer lifecycle
and deliver results that are up to 6 times the industry's
conversion rate achieved to date.
KADDRA'S first product, CEM ENTERPRISE, is catered towards
businesses with a strong need for customisation while a more
scalable and automated version -- CEM PRO -- targeted at SME's will be launched by the
end of 2019.
"We feel very excited to launch a range of products that will
completely change the way companies think and implement their
digital transformation. With KADDRA CEM we are bringing the next
step in customer experience management," Chiarugi concluded.
About SAIS Group
Singapore-based SAIS Group is a
leader in Customer Experience Management technology solutions,
business intelligence and supporting services. Across its business
units, the group connects businesses with their customers through
end-to-end intelligent solutions. Together with a roundup of
world-leading industry and tech experts, SAIS offering is crafted to create
groundbreaking digital business-customer relationships. Since its
establishment in 2012, SAIS Group has expanded throughout
Asia and is now looking towards
global expansion.
To learn more about SAIS, visit our website: sais-group.com
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SOURCE Sarment