Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, today announced the appointment of Mark Oltarsh, former Vice President and Group Publisher of Bauer Publishing’s In Touch Weekly and Life & Style magazines, as the company’s new chief revenue officer, reporting to the CEO Matt Freeman. Oltarsh will be responsible for organizing Betawave’s sales force and introducing Betawave’s products and publishers to untapped brand marketers and agencies.

Oltarsh brings to Betawave more than 10 years of sales and revenue experience, particularly in the publishing world. At Bauer Publishing and specifically for In Touch Weekly, the fastest growing magazine in the country, he increased ad revenue by over 150% over a three-year period. Prior to that, Oltarsh rose rapidly to sales leadership at Spin, Conde Nast’s Details and Vanity Fair, and Dennis Publishing’s Stuff and Maxim. His past two sales positions included responsibility for all digital revenue and major media deals in broadcast and print.

“We are delighted to welcome Mark to the company,” said Matt Freeman, CEO of Betawave. “He has a successful track record of taking on underdog businesses and challenger brands with strong points of view, consistently leading them to tremendous results. Mark’s passion for Betawave and excitement about our future make him a great addition.”

“I’m inspired to be joining the team, helping Betawave continue on its growth path,” said Mark Oltarsh. “In its mission to deliver the most attentive audiences to brands, Betawave has proven to me that its immersive ad campaigns transform natural audience attention into measureable brand engagement.”

Oltarsh will be based in the New York office.

About Betawave Corporation:

Betawave Corporation (OTCBB:BWAV) is an online media network that delivers highly attentive audiences online. The company reaches 32 million U.S. unique users in high quality editorial environments. Betawave’s publishers are leading mid-tail publishers that capture substantial time spent per user each month.* The Betawave network of sites ranks at or near the top in total audience reach and time spent across the relevant demographics in five key categories: Teens, Kids Entertainment, Games, Lifestyles and Parenting. (*Source: comScore, September 2009.) Betawave is headquartered in San Francisco and New York with sales offices in Los Angeles and Chicago.

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