LAS VEGAS, May 21, 2013 /PRNewswire/ -- Empowered Products,
Inc. (EMPO), an emerging leader in the high-growth sexual wellness
sector through its award-winning PINK® and
GunOil® brands, announced today that The Kroger Co. (KR)
has placed its first batch of orders for Empowered Products' PINK®
line of personal lubricants for five of Kroger's distribution
centers across the United States.
Kroger, the largest grocery store chain in the U.S., will now offer
PINK® Silicone and PINK® Water at approximately 1,400 retail
locations across the United
States.
Thus far this year, in terms of Empowered Products' continuous
expansion within the national retail sector, Kroger's 1,400-store
order can now be added to product orders for PINK® and GunOil® from
CVS Caremark for 5,000 retail locations, Wal-Mart Stores for 600
retail locations, Walgreen Co. for 250 retail locations, and Target
Corporation for online retail sales at Target.com. The Kroger Co.
is comprised of a variety of retail outlets including grocery store
chains such as Ralph's and Food 4 Less as well as convenient stores
such as Kwik Shop and Quik Stop.
Scott Fraser, president and CEO
of Empowered Products, added, "Our new sales relationship with The
Kroger Co. fits perfectly with our rapid expansion strategy within
the mainstream retail space. In addition to providing our company
with immediate increased presence in the national grocery store
chain sector, the Kroger relationship also offers direct entry into
the convenience store arena, which - with a convenient store
seemingly on every U.S. corner - should prove to be an integral
component of our overall national product sales growth."
About Empowered Products, Inc.
Empowered Products, in just its first 10 years of operation, has
quickly forged a leading presence in the global wellness industry
with the development, manufacture, and distribution of currently 17
high quality, elegantly packaged wellness products. Headquartered
in Nevada, USA, the Company's
empowering products are currently available at over 3,000 retail
locations in more than 30 countries spanning four continents.
Investors are encouraged to visit the Company's website at
www.EmpoweredProducts.com and to call the EMPO Shareholder Request
Line: 877-305-1160. The Company's media-contact line is
877-305-1161.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of the "safe-harbor" provisions of the Private
Securities Litigation Reform Act of 1995 that are not historical
facts. These statements can be identified by the use of
forward-looking terminology such as "believe," "expect," "may,"
"will," "should," "project," "plan," "seek," "intend," or
"anticipate" or the negative thereof or comparable terminology, and
include discussions of strategy, and statements about industry
trends and the Company's future performance, operations, and
products. Such statements involve known and unknown risks,
uncertainties and other factors that could cause the Company's
actual results to differ materially from the results expressed or
implied by such statements. Such risks and uncertainties include,
without limitation, market acceptance of the Company's new line of
wellness supplements; the Company's compliance with applicable Food
and Drug Administration regulations; the Company's reliance on
third-party contractors to mix and produce its products; the
Company's ability to increase its production and bottling capacity;
the Company's ability to develop an effective marketing strategy;
the Company's ability to control and reduce advertising and
marketing costs; the Company's ability to develop and increase
awareness of its brand; the Company's ability to protect its
trademarks; the success of the Company's new marketing focus to
retail buyers; the Company's ability to obtain a favorable Nielsen
rating; the Company's ability to obtain certification in individual
countries in the European Union; the Company's ability to sell its
products in South America; the
Company's exposure to product liability claims and intellectual
property claims from third parties; and the Company's reliance on
the expected growth in demand for its products. For a discussion of
these and other risks and uncertainties see "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and
Results of Operations" in the Company's public filings with the
SEC. Although the Company believes that the expectations reflected
in such forward-looking statements are reasonable, there can be no
assurance that such expectations will prove to be correct. The
Company has no obligation to update the forward-looking information
contained in this press release.
CONTACT: Kurt Weber, +1-702-216-1321,
kurt@empoweredproducts.com
SOURCE Empowered Products, Inc.
