General Environmental Management Inc. (GEM) (OTCBB: GEVI) announced today that its subsidiary, Southern California Waste Water (SCWW), has acquired exclusive licensing rights to market the PetroMaxTech treatment chemical and process known as PetroMax as part of its service to the oil and gas industry.

Tim Koziol, CEO of GEM, said, “This technology provides SCWW with additional capabilities to service a core segment of our client base, the oil and gas industry. As a non-hazardous wastewater treatment facility, SCWW is the treatment option of choice for our clients, and we are always looking for additional means to service our clients’ needs. The PetroMax process is an excellent example of meeting the needs of our current clients who provide SCWW with a substantial portion of our volume in non-hazardous liquid waste while also providing the impetus to add new clients.”

“We are thrilled to offer what we believe is an industry changing treatment process,” said Doug Edwards, GEM Chief Strategy Officer and Executive Vice President for Corporate Development. “The great merit of the PetroMax process is that it can generate savings of 30% to oil producers and refineries who struggle to move thick oil sludge. This can literally save a million dollars or more for a large tank cleaning.”

Beyond oil and gas production and refineries, SCWW has acquired the exclusive right in North America to market PetroMax to the shipping industry. Edwards explains, “PetroMax will save enormous money as shippers use PetroMax to pump their oil sludge with ease and clean their tankers in a fraction of the time currently required.”

A third aspect of the license is for the stimulation of downhole oil production. “Put simply,” said Edwards, “PetroMax allows thick oil to come out of the ground quicker.”

Mr. Koziol also added, “We look forward to marketing PetroMax and sharing with our shareholders how this process both enhances our current wastewater services at SCWW and brings us into the broader oil and gas service industry. The rights to PetroMax provide GEM the ability to move quickly into new geographic markets and develop a wastewater network.”

About General Environmental Management, Inc.

General Environmental Management, Inc. (www.go-gem.com) owns and operates a non-hazardous wastewater treatment facility, Southern California Waste Water (www.scww.com), in Santa Paula, Calif., as well as provides various environmental services and solutions. GEM is headquartered in Pomona, California.

FORWARD-LOOKING STATEMENTS

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical facts, included in this press release that address activities, events or development that the company expects, believes or anticipates will or may occur in the future are forward-looking statements. These statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual results to differ materially from those implied or expressed by the forward-looking statements. The Company assumes no duty whatsoever to update these forward-looking statements or to conform them to future events or developments.

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