NEW YORK, April 27, 2012 /PRNewswire/ -- Hiscox and Tribal
DDB New York have launched a cross-platform campaign promoting
Hiscox's range of customized small business liability insurance
offerings. The campaign is designed to raise awareness about
Hiscox's small business insurance for professional services and
drive business owners to get a customized quote. Hiscox is the
first and only US insurer to enable small businesses to purchase
business insurance direct and online in real-time.
The "The Right Insurance, Right Now" campaign features a
video, "Anthem," illustrating the unique aspects of being a
small business owner, such as a photographer working outside of the
confines of an office, an IT professional bringing solutions to his
clients, and an independent consultant striking a work/life
balance. The campaign targets entrepreneurs, start-ups and small
business owners across a range of professional service industries
like these.
"On the whole, 65% of businesses in the target demographic have
an existing policy with a broker, and the rest probably have no
insurance. Small business owners have a practical and emotional
need to protect their success from risks such as frivolous
lawsuits, property damage and subcontractor mistakes," said
Richard Guest, President, Tribal DDB
US. "Hiscox gives you the right protection for your unique small
business, and fills a void in the current insurance market
offerings."
The campaign features :30 and :15 online video spots, website
updates, and a series of online media executions covering a variety
of objectives: raise awareness, motivate people to visit the site
for a quote, and convert previous site visitors into customers.
Rich media executions feature online video and an interactive,
animated series of stories tailored to different professions.
Online advertising appears on highly trafficked websites such as
CNNMoney, Slate.com, Inc.com, and Fora.tv.
"The new campaign focuses on our specialization in specific
industries like consulting, IT, design, real estate and more," said
Phil Thorn, Head of Marketing for
Hiscox's small business insurance in the US. "We don't just say we
specialize; we prove we understand a business owner's individual
needs by highlighting the toolkits of professions in our target
industries. More and more, customers are discovering the benefits
of buying small business insurance direct from Hiscox and we hope
this new campaign continues to build brand awareness and
differentiate us from the competition."
The integrated campaign for Hiscox USA, "The Right Insurance, Right Now,"
launched April 16 with online
advertising that drives users to
http://www.hiscoxusa.com/small-business-insurance/. Advertising
will continue through the fall with ad optimization throughout the
campaign based on creative performance.
Credits:
Creative Director: Josh Rhode
Associate Creative Director: Josh
McGuire
Producer: Kolby Slocum
Director: Peter Gagnon
Production Company: Perception
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), a global creative
agency, is headquartered in New York
City with 60 offices spanning 42 countries around the globe.
Since its founding in 2000, Tribal DDB has expanded and been
recognized well beyond its digital roots. By 2005, Tribal DDB was
named Interactive Agency of the Year by Adweek and was
heavily recognized at the Cannes International Advertising
Festival, where it took home the most Lions and the Cyber Grand
Prix. In 2007, Tribal DDB was the first "digital" agency to be
named Global Agency Network of the Year by Advertising Age
and in 2009 was the first to win the Grand Prix in Film at the
International Advertising Festival at Cannes. The agency was recently inducted into
The FWA Hall of Fame in 2012, an industry-recognized Internet
awards program and inspirational portal that honors cutting-edge
digital creativity. Tribal DDB continues to draw on its expertise
in digital innovation and its heritage of creativity and insights
to bring clients the most effective and discerning marketing
solutions for today's world. Tribal DDB Worldwide is part of
Omnicom Group's (NYSE: OMC) DDB Worldwide.
About Hiscox Small Business Insurance
Hiscox, the international specialist insurer, is headquartered
in Bermuda and listed on the London Stock Exchange
(LSE:HSX). Hiscox is the first company in the U.S. to offer
insurance for professional services businesses with 10 employees or
less direct, online, and in real-time. We provide professional
liability, general liability and business owner's insurance,
underwritten by Chicago-based
Hiscox Insurance Company Inc., which is rated 'A' (Excellent) by
A.M. Best Company. Additional information can be found on the Why
Choose Hiscox? page. Coverages are subject to underwriting
and may not be available in all states.
Hiscox also provides professional liability, property and
specialty insurance to US businesses through US-based brokers. This
communication does not constitute a solicitation of business by
Hiscox's syndicates at Lloyd's, London. Read more news from Hiscox Small
Business Insurance.
Contact:
Kaya Lobaczewski
+1 212 515 8348
SOURCE Tribal DDB Worldwide
