Multimedia Tutorial and Winner Media Join Forces in New Marketing Campaign and Advertising Joint Venture
09 March 2007 - 1:59AM
PR Newswire (US)
BROOKLYN, N.Y., March 8 /PRNewswire-FirstCall/ -- Multimedia
Tutorial Services, Inc. (OTC:MMTS) (BULLETIN BOARD: MMTS) , a
leading developer of educational content and creator of Math Made
Easy(TM) announced today that the company has entered into a Joint
Venture Agreement with New York City based Winner Media, one of the
pioneers of retail broadcast advertising in the US. According to
Barry Reichman, Multimedia's president, "We are very pleased to be
working with a firm of the caliber of Winner Media. The Winner
organization has an excellent track record of getting results for
their clients and I appreciate the vote of confidence they have
expressed in their desire to work with us." Under the terms of the
Agreement, Winner will underwrite certain media buying costs in
connection with the advertising of Multimedia's products and will
lend its expertise in the production of radio and television
commercials, media planning and buying, audience targeting and
campaign evaluation. Winner will focus its resources and marketing
efforts on Math Made Easy(TM), Multimedia's flagship product, the
Tutorial Channel, as well as the recently introduced Test Prep Made
Easy(TM). The Tutorial Channel's real-time live tutoring service
provides its products through http://www.tutorialchannel.com/,
where students and parents can utilize online exams, printable
workbooks for "off-line reinforcement," streaming video and audio
lectures, along with exam result reports and tutor notes to allow
parents to gauge their children's progress. With the Tutorial
Channel's intuitive diagnostics, the site automatically creates
tests for students and provides real-time skill assessment to help
parents evaluate the progress of their children. Multimedia's "Test
Prep Made Easy" division will specialize in direct online
standardized test preparatory training for the five major college
standardized tests, which include, PSAT, SAT, SAT2, AP and ACT.
This program will offer personalized online assistance in both
Mathematics and English. "Test Prep Made Easy" will address and
target both the first-time test taker and the experienced student
who has taken specific standardized tests and identified a need and
want to improve his or her existing test score level. The ability
for a student to go online to both identify and improve their weak
areas on a one-on-one basis with a live coach will provide a more
convenient and affordable alternative to expensive tutors and
away-from-home learning centers. In addition to the Joint Venture
Agreement, Multimedia has engaged Winner Media as its advertising
agency and has entered into a Consulting Agreement with Martin
Feinberg, President and founder of Winner Media, as an senior
advisor to the company in connection with the development of
creative materials and advertising programs, production of ads and
infomercials, the selection of advertising venues, and budget
preparation for advertising and marketing campaigns. In this
capacity, Mr. Feinberg will receive one-million shares of
Multimedia common stock during the next year, which are subject to
substantial resale restrictions and are being issued pursuant to an
S-8 Registration Statement that was filed on July 11th, 2006 in
connection with Multimedia's Incentive Compensation Plan. "Winner
Media of New York City is very pleased to announce that it will
commence broadcast and print campaigns for Multimedia Tutorial
Services, Inc. starting in March 2007," stated Martin Feinberg,
President and founder of Winner Media. Feinberg went on to add, "I
feel that this will be one of the most important campaigns Winner
has undertaken in its 32-year history. This campaign could be
extremely important to the education of millions of our youth and I
think we can really make a difference in getting Multimedia's
message out to parents, teachers and students." About Winner Media,
Inc. Founded in 1972, Winner Media provides a unique integrated
approach to advertising, media buying, TV/Radio production and the
development of creative strategies. Their total media investment
service includes media planning, buying, testing, negotiation,
market analysis and a production company with full-service
capabilities in radio and video/film for commercial documentary and
sales training use. The Winner Media staff draws from highly
experienced professionals in media, servicing and production. Each
is dedicated to the principles on which the organization was
founded: bringing the best in radio and television advertising to
clients at the most efficient and cost effective rates. Winner
Media has helped to significantly increase sales and profits for a
great many companies and has consistently saved clients up to
hundreds of thousands of dollars in production expenses and 25-40%
in media costs. The agencies success stories include Carvel,
General Nutrition Centers, Jordache Jeans and many other accounts.
More information can be found online at
http://www.winnercommunications.com/. About Multimedia Tutorial
Services, Inc. Multimedia Tutorial Services, Inc. has key strengths
in educational product marketing and development. To date, the
company's premier tutorial program, Math Made Easy(TM) has been
purchased by over 300,000 families, representing in excess of $30
million in sales since inception. In addition, several thousand
schools and colleges throughout the country have acquired the Math
Made Easy(TM) series for their libraries and classrooms. Math Made
Easy(TM) is widely recognized as one of the nations foremost home
tutorial programs. Since 1995 Multimedia Tutorial Services, Inc.
has invested over $10 million in national advertising to create
significant brand equity in the Math Made Easy(TM) name. The
tutorial series has been featured on CNN, Bloomberg, ABC News Radio
and other major networks. The company's sales are made primarily
through online direct advertising backed-up its own call center and
customer service operation. Information about the company's
products and services can be found at http://www.mathmadeeasy.com/
and http://www.tutorialchannel.com/. Forward Looking Statements
Some paragraphs of this news release, particularly those describing
Multimedia's strategies and business plans, contain forward-looking
statements within the meaning of Section 27A of the Securities of
1993, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. While Multimedia is working to achieve those
goals, actual results could differ materially from those projected
in the forward-looking statements as a result of a number of
factors, including difficulties in marketing their products and
services, need for capital, competition from other companies and
other factors, any of which could have an adverse effect on the
business plans of the subsidiary companies of Multimedia, its
reputation in the industry or its expected financial return from
operations. Factors such as these could have an adverse effect on
Multimedia results of operations. In light of significant
uncertainties inherent in forward-looking statements included
herein, the inclusion of such information should not be regarded as
a representation of Multimedia or any other person that the
objectives and plans of Multimedia and its subsidiaries will be
achieved. DATASOURCE: Multimedia Tutorial Services, Inc. CONTACT:
Barry Reichman, President, Multimedia Tutorial Services, Inc.,
+1-718-758-3806, Web site: http://www.tutorialchannel.com/
http://www.mathmadeeasy.com/ http://www.winnercommunications.com/
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