Screen Giant Outdoor Video Billboard Now at Home on the Y in Downtown Saskatoon
14 January 2008 - 11:30PM
Business Wire
Screen Giant Media Corp., a specialty digital advertising
subsidiary of Heritage Media Corporation (PINKSHEETS: HMCP),
announced that it has installed, an is now operating, a
state-of-the-art digital video billboard in Saskatoon, the
provincial capitol of Saskatchewan. The billboard is in place on a
highly visible outside wall of the downtown YMCA, which is located
at the busy intersection of Idylwyld Drive and 22nd Street. Traffic
counts indicate from 60,000 to 70,000 impressions per day. Screen
Giant Media has entered into a ten-year deal with the YMCA for
advertising purposes. Measuring 24 feet long by 15.5 feet tall, and
displaying 896 x 576 pixels, the high-resolution full-color LED
screen regularly receives rave reviews from people who view it.
Screen Giant Media provides customized advertising opportunities
for blue chip organizations like Westjet Airlines, Warner Brothers,
Coca Cola and Alberta Treasury Branches. These organizations have
benefited from increased exposure and message retention as a direct
result of this new digital medium. About Heritage & Screen
Giant Heritage Media Corporation, through its subsidiary Screen
Giant Media Corporation, engages in the strategic placement of
large, multimedia video billboards and the subsequent management of
all programming content. Established in 2003, Screen Giant has
moved quickly to become an industry leader in digital advertising
and promotions. Discover more about this innovative company at
www.screengiant.com.
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