Wizzard Media Enters into Agreement to License Reach Messaging’s Mobile Ad Technology
04 March 2011 - 11:43PM
Business Wire
Reach Messaging Inc., (OTCBB: RCMH), a developer of
industry specific mobile phone App and platform technology, today
announced that the Company has entered into an agreement with
Wizzard Media (NYSE AMEX: WZE) whereby Wizzard Media will
use the Company’s Interactive Ad Solution to advertise on its
mobile phone applications. Additionally, Wizzard Media has agreed
to a $150,000 equity investment in Reach Messaging.
The licensing agreement will allow Wizzard Media, the world’s
leading podcast network, which owns 1,100 mobile Apps, to leverage
Reach Messaging’s new technology to run both in-house and external
mobile advertisements. The partnership is expected to increase the
exposure of Reach Messaging’s new ad solution to mobile ad
publishers. As outlined in the licensing agreement, Reach Messaging
and Wizzard Media will do a revenue split for revenues generated
from mobile ads that are run by Wizard Media for external ad
publishers.
“Our partnership with Wizzard Media provides us with the perfect
opportunity to legitimize the strength and uniqueness of our
interactive ad solution over existing technologies. Due to their
huge inventory of Apps, we believe that we will exponentially
increase our exposure and network of ad publishers that could
positively impact our company’s growth. This is an ideal situation
for our technology to showcase its ability to allow users to share
ads via Facebook, Twitter and email which can lead to ads going
viral and potentially reaching millions of users,” commented Shane
Gau, CEO of Reach Messaging.
“This agreement provides Wizzard Media with a great revenue
sharing opportunity while providing us with a new and unique mobile
App advertising technology,” says Chris Spencer, Wizzard Media CEO.
“Furthermore, we believe our investment in Reach will provide us
with access to high quality App technology going forward and could
substantially increase in value as their company grows. Wizzard
continues to aggressively look for strategic investment
opportunities in the mobile App space that can both benefit us with
access to great technologies as well as increase in value as the
mobile consumer era continues to gain momentum.”
About Wizzard Media
Wizzard Media provides podcast publishers with distribution and
monetization services. Our clients include Microsoft, National
Geographic, Harvard Business Review, NPR and more than 16,700
others who use Wizzard Media products and services to measure their
podcast audience, deliver popular audio and video entertainment and
monetize their content through advertising and App sales. In 2010,
the Wizzard Media Network received over 1.64 billion podcast
requests from approximately 50 million people worldwide through
iPods, iPhones, iPads, iTunes, Androids, Blackberrys, Zunes and
many other devices and destinations. We are part of a publicly
held, Pittsburgh based company with thousands of shareholders and a
world-class team. Visit us on the web at
www.wizzardsoftware.com/media, email us at contact@wizzard.tv.
About Reach Messaging
Reach Messaging Holdings Inc. helps companies extend their
brands through customized mobile Apps and Bots used on mobile and
instant messaging (IM) platforms. Since 2007, Reach Messaging has
been in the Bot development business for America Online (AOL),
which operates on AOL Instant Messenger (AOLIM). The Company has
transitioned to the mobile Apps market and is currently developing
a variety of Apps and App related technology for social media
platforms including Facebook and all of the major mobile devices
such as the iPhone, BlackBerry, Android and Digital Signage.
For more information visit www.reachmessaging.com.
Reach Messaging (CE) (USOTC:RCMH)
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