SMVI's Social Networking Site for Pet Owners, PetPlaces.com, Capitalizes on Two Fast Growing Market Trends: the Social Network
29 July 2009 - 10:00PM
Marketwired
Social Media Ventures, Inc. (PINKSHEETS: SMVI), a provider of niche
social networking sites, is capitalizing on two of the strongest
market trends: the emergence of social networking, and the steady
growth of pet industry. The Company's first entry into these
markets is its unique social networking site for pet owners,
Petplaces.com (www.PetPlaces.com).
Americans currently spend over $51 Billion annually on their
pets, which is up from $41 Billion in 2000, and double the
expenditure just a decade ago. Proven to be recession-proof, the
market is expected to grow to $57 billion in 2010, and accelerate
exponentially between 2010 and 2012, as the economy improves. This
explosive growth is mirrored in the social networking space, which
has grown dramatically in the last five years, resulting in the
sale of former start-ups like MySpace.com for $580 million on less
than $5 million in annual revenues. In 2007, Microsoft valued
Facebook, now the world's largest social networking site with over
150 million users, at $15 Billion, reflecting the unrivaled market
potential of this unique space.
Although industry titans like MySpace and Facebook currently
have broad appeal to users from various demographics, these social
networking sites initially built user base around a demographic
niche: MySpace focused on music artists and their fans, while
Facebook served college and university students looking to
connect.
Understanding past and current market trends, Social Media
Ventures develops unique social networking sites targeted to meet
the needs and interests of a niche demographic -- such as
teenagers, pet owners, etc. Its flagship site, PetsPlaces.com, is a
provider of social networking services for pet owners. The site
enables pet owners to create online profiles, share photos and
experiences, and interact with fellow pet enthusiasts
worldwide.
Robert W. Thayer, CEO of Social Media Ventures, stated:
"PetsPlaces.com is a great social network for pet owners. By
targeting a proven market like the rapidly growing pet market with
the proven social and market phenomenon of social networking,
PetsPlaces.com is positioned to capitalize on both markets, growing
its user base and advertising substantially over the mid to long
terms."
About Social Media Ventures, Inc.
Social Media Ventures (SMVI) is an online media venture company,
focused on creating and acquiring niche websites designed to meet
the insatiable market demand for social networking sites in the US
and around the world, a demand that continues to increase
dramatically. By 2010, the social network industry as a whole is
projected to be a $10 billion per year industry. Understanding
current market trends, SMVI focuses on developing unique social
networking sites towards a specific demographic -- such as
teenagers, pet owners, etc. The Company promotes these unique sites
by integrating an aggressive online advertising campaign to attract
advertisement revenue. Currently, SMVI operates two social
networking sites including www.petsplaces.com and
www.rocktag.us.
Forward-looking statements: This press release contains certain
forward-looking statements, which are made pursuant to the "Safe
Harbor" provisions of the Private Securities Litigation Reform Act
of 1995. Statements of future goals or expectations, containing
words such as "expect," "believe," "should," "anticipate,"
"intend," "plan," "may," "will" or similar expressions reflecting
something other than historical fact are intended to identify
forward-looking statements, but are not the exclusive means of
identifying such statements. These forward-looking statements
involve a number of risks, uncertainties and assumptions that are
difficult to predict and that could cause actual results to differ
materially from those currently anticipated. Factors that could
cause or contribute to such differences include, but are not
limited to, the successful completion of acquisitions and the
integration of such businesses with those of the Company,
competition, technological changes, the ability to obtain financing
and other factors. The Company undertakes no obligations to revise
or update any forward-looking statements in order to reflect events
or circumstances that may arise after the date of this press
release.
Contact: Social Media Ventures, Inc. www.socialmv.com Email:
ir@socialmv.com Tele: (516) 204-4843
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