Sub-Urban Brands Announces Key Sponsorship at Pool Trade Show, a Trendsetting Fashion Industry Event; Sponsorship Targets Influ
13 July 2006 - 8:30PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced a strategic sponsorship at the Pool Trade Show, a
who's who fashion event of retail vendors and influential industry
press, held between July 17-19, 2006 in New York City at the Jacob
Javitz Center. "Getting exposure for our brands at the Pool Trade
Show is essential to continue gaining credibility among our
industry's elite vendors and buyers," said Joseph Shortal, Chief
Executive Officer of Sub-Urban. "We have had enormous success at
these trade shows in the past, but we believe that this year's
sponsorship is yet another indicator of Sub-Urban's extraordinary
growth." Sub-Urban will be the exclusive sponsor of the Pool Trade
Show's wireless services that allow all buyers, vendors and press
to have internet access inside the trade show. Additionally, the
Company's three current clothing brands, Whiteboy(R), Mash Culture
Lab(TM) and Whiteboy(R) for Juniors, will all be featured on the
events website and popular guide book. The Pool Trade show is owned
and operated by Advanstar Communications Inc. (www.advanstar.com),
which runs the most comprehensive fashion industry trade events in
the world, including Magic Marketplace, Pool Trade Show and Project
Trade Show. As part of their sponsorship, Sub-Urban will be a
featured sponsor in the event's newsletter, which will be
distributed to Advanstar's entire database of more than 300,000
buyers and industry press. The newsletter is set for distribution
prior to the July 17 opening date. Sub-Urban expects to heavily
promote the Company's latest clothing line, Mash Culture Lab(TM),
which was developed in response to increased demand from highly
interested national retailers seeking to drive revenues in the
largest segments of the youth consumer public. Mash Culture Lab is
the latest clothing line to be launched under Sub-Urban's core
strategy to create a diversified brand portfolio, aimed at
maximizing revenue potential and mitigating risk, while maintaining
strong brand appeal for each consumer base. Sub-Urban will also be
debuting its Whiteboy for Juniors collection to wholesale buyers at
the Pool trade show. About Sub-Urban Brands Sub-Urban Brands, Inc.
is a multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R)
for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear
apparel and PYT styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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