Beter Bed nominated for international Experimentation Culture Awards 2022
08 June 2022 - 2:00AM
Beter Bed nominated for international Experimentation Culture
Awards 2022
Beter Bed is working hard to develop its
strategic positioning as a market-leading sleep specialist. This
transition is based on a solid culture of innovation and
experimentation. Thijs Nootenboom, responsible for E-commerce at
Beter Bed, regards the nomination as recognition of the
steps Beter Bed has taken in experimenting and creating a
sustainable innovation infrastructure.
Experimentation as a mindset At the heart
of this successful innovation culture is the experimentation
programme initiated by the e-commerce team several years ago.
The experimentation programme has, among other things, resulted in
the creation of an excellent infrastructure and a streamlined
business process for testing hypotheses in a short cycle. This
provides opportunities to effectively cash in on current and future
e-commerce opportunities and to achieve the ambitious online
targets (sales of at least € 100 million by 2025). With the launch
of LUNEXT, Beter Bed's digital organisation, the conditions
have been created for scaling up experiments, once validated,
quickly and efficiently to the business. The focus is no longer
exclusively on ROI but also on supporting the business with
validated decision-making.
"Lessons learned from the experiments are shared
with the entire organisation so that everyone can learn from them,"
says Thijs Nootenboom. "Experimentation has now become a mindset at
Beter Bed, allowing the impact and deployment of strategic
initiatives to be iteratively tested. It's embedded in our daily
activities thanks to the close cooperation between the development
team and the commercial teams. This prevents internal debates about
resources and capacity, increases the speed of testing and leads to
better results. In the coming year, experimentation will be even
more emphatically on the agenda as we enter into dialogue with
other departments and share relevant lessons with each other. The
prestigious nomination for the Experimentation Culture Awards 2022
strengthens our confidence that we are on the right track. This is
a big compliment to the teams driving the development of an
experimentation culture within Beter Bed Holding."
Experimentation Culture Awards 2022The
experimentation programme and the development team's role as
accelerator are what prompted the Experimentation Culture Awards
expert jury to nominate Beter Bed in the "Organisation-wide"
category. Other nominees are Marks & Spencer (UK), TL
(Switzerland), ASOS (UK) and Vattenfall Netherlands. The
Experimentation Culture Award was established in 2020 with the aim
of promoting a culture of experimentation around the world and
helping people to achieve a reliable, evidence-based
decision-making process. The organisation does this by sharing
inspirational stories of experimentation growth and by nominating
individuals, teams and organisations that deserve to be recognised
for their work. The awards will be presented online on 7 July
2022.
About Beter Bed Holding Beter Bed Holding (BBH)
is the Netherlands’ leading sleep specialist in retail, wholesale
and B2B. Our mission is simple. We believe that the better we
sleep, the happier, healthier and more
productive we are. And we won’t rest until everyone gets the
high-quality sleep they deserve. Listed on Euronext Amsterdam, BBH
operates the successful retail brands Beter Bed, Beddenreus, the
new subscription brand Leazzzy and the digital organisation LUNEXT.
In addition, through its subsidiary DBC International, BBH has a
wholesale business in branded products in the bedroom furnishings
sector, which includes the well-known international brand M
line.
With 4 distribution centres, a fleet of 80
vehicles, 134 stores, a fast-growing online presence, and a
wholesale company our team of over 1,000 dedicated employees
generated € 214.2 million revenue in 2021.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary ‘Beter
Slapen ID’ tool, our sleep consultants help customers to get the
perfect night’s sleep. BBH is proud that M line is the official
sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC*NSF and the
KNVB.
For more information Press enquiries: Uneke Dekkers / CFF
Communications T +31 (0)20 575 4010 or M +31 (0)6 50261626 E
uneke.dekkers@cffcommunications.nl
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