Alterian (LSE:ALN), the leader in customer engagement technology and solutions, today announced Gocompare.com has deployed the latest version of Alterian’s Web Content Management solution ACM7 for its website www.gocompare.com.

Gocompare.com awarded the contract to Alterian after a competitive review of the market which focused on the usability of the product for non-IT employees. By enabling non-technical employees to publish content directly to its website, Gocompare.com has reduced both the time and improved the flexibility of the publication process.

Within 10 weeks of signing the contract, Gocompare.com developed and deployed the new system at www.gocompare.com, supported by both Alterian’s implementation best practices and consultants for knowledge transfer.

Pete Smyth, IT Director at Gocompare.com said: “Our business is 100% online so it was critical that we chose a partner that had the technology and services to drive performance forward and keep pace with our needs. It’s vital our website is dynamic to ensure we always give the best information to our customers so that they can make informed choices.”

He continued: “We were impressed with Alterian’s offering because of their strategic insight, support and agile technology. Their web content management system combined with web analytics, personalisation and mobile interoperability means that we can give our customers the best service possible, tailored to each individual, regardless of how they reach our site.”

John Fennell, VP of WCM at Alterian added, “We are delighted that Gocompare.com chose Alterian to provide their web content management solution, and have seen the benefits of the solution within such a short timeframe. The web is a fundamental part of how customers view and engage with an organization and it is critical that this is successful in its own right, and as part of a broader digital engagement strategy. Our products and expert services will ensure Gocompare.com bring the best experience to their customers.”

About Alterian

Alterian (LSE:ALN) enables organisations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilised either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com.

About Gocompare.com

Gocompare.com launched in November 2006 to help people find the right insurance cover at the right price. It was founded by Hayley Parsons who has worked her entire career in the insurance broking and aggregator markets and was the first comparison site to focus on displaying product features rather than just listing prices. It was this philosophy that led to Gocompare.com becoming the first price comparison site to be invited to join the British Insurance Brokers Association (BIBA) in May 2008 and helped force older comparison sites to change their ‘quick quote' ways and stop using assumptions to calculate estimated figures.

Today, Gocompare.com provides one of the most comprehensive online car insurance comparison services in the UK as well as comparing home, pet, motorbike, van insurance and breakdown cover.

Gocompare.com is authorised and regulated by the Financial Services Authority.

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