appScatter Group PLC Airpush Partnership and Business Update (5999G)
05 March 2018 - 6:00PM
UK Regulatory
TIDMAPPS
RNS Number : 5999G
appScatter Group PLC
05 March 2018
5 March 2018
appScatter Group plc
('appScatter' or the 'Company')
Airpush Partnership and Business Update
appScatter Group plc (AIM: APPS), the scalable
business-to-business ('B2B') Software as a Service ('SaaS')
platform that allows users to distribute and manage their apps on
multiple app stores around the world, is pleased to report that,
following its successful IPO in September 2017, sales and losses
before tax for the year ended 31 December 2017 are expected to be
in line with market expectations. The Board is also pleased to
report good initial momentum at this early stage in the first half
of 2018 and is today announcing its first major partnership.
appScatter has entered into a partnership agreement with Airpush,
Inc., a leading mobile advertising network (the "Agreement"). The
Agreement will significantly broaden the reach of the appScatter
platform.
Airpush helps advertisers improve campaign performance with
powerful platforms integrated into over 250,000 mobile app, mobile
web, and virtual reality properties, as well as one of the world's
largest consumer data marketplaces. Airpush provides amongst the
most diverse and high performing monetisation and advertising
solutions in its industry, providing a reliable route to a vital
revenue stream for app developers.
Under the Agreement, Airpush will introduce the appScatter
platform to its users, allowing them to enhance revenue
opportunities by increasing the range of stores through which they
can publish their apps. The appScatter platform currently allows
its users to distribute, track and manage their apps on more than
75 stores worldwide. Above all, the success of appScatter's
business model hinges on its ability to help users enhance revenue
from their apps. This capability is particularly significant with
respect to emerging markets, where the vast majority of app
downloads come from stores other than Apple's App Store and the
Google Play store.
Airpush is expected to support the Agreement with a significant
marketing campaign designed to promote the appScatter platform, and
appScatter will offer Airpush users use of its platform at a 20%
discount for the first 12 months of use. appScatter will also pay
Airpush a commission of 10% of net revenues received by appScatter
from users introduced by Airpush during the term of the Agreement.
The Agreement is terminable on six months' written notice.
Philip Marcella, CEO of appScatter, commented:
"We're extremely excited about partnering with Airpush and
starting a mutually beneficial relationship that will open doors
for both companies. This agreement represents a significant show of
trust and belief in the appScatter platform's ability to do so, as
well as demonstrating the platform's increasing traction in the
marketplace.
We continue to execute on our strategic plan to grow our user
base and this partnership represents a significant opportunity for
us to do that. The agreement is our most significant to-date and
shows real progress against our growth plans. I'm delighted by the
teams' performance in 2017 in conducting an IPO, debuting our
platform and in continuing to scale our business. We are happy with
the initial client feedback and the board is confident of further
progress in 2018. We're delighted that such a prominent brand has
aligned itself with appScatter and we look forward to starting work
together immediately."
Inman Breaux, COO of Airpush, commented:
"This partnership with appScatter is a brilliant opportunity for
our developers, who will see more downloads and higher revenue per
app as a result.
appScatter is the first company to really attack the alternative
App Store space and we're excited to be working with them to
explore this fantastic opportunity."
For enquiries, please contact:
appScatter Group plc Tel: 020 7466 5000
Philip Marcella, Chief Executive Officer www.appscatter.com
Manish Kotecha, Finance Director
FTI Consulting Tel: 020 3727 1000
Financial Public Relations appScatter@fticonsulting.com
Matt Dixon / Adam Davidson / Niamh Fogarty
Smith & Williamson Corporate Finance Limited Tel: +44 (0)20 7131 4000
Nominated Adviser and Joint Broker www.smithandwilliamson.com
Azhic Basirov / Ben Jeynes / David Jones Tel: +44 (0)20 7710 7600
www.stifel.com
Stifel
Joint Broker
Fred Walsh / Neil Shah / Ben Maddison
This announcement is inside information for the purposes of
Article 7 of EU Regulation 596/2014.
About appScatter Group plc
appScatter is a scalable B2B SaaS platform that allows paying
users to distribute their apps to, and manage their apps on,
multiple app stores. Additionally, the centralised platform enables
app developers and publishers to manage and track performance of
their own and competing apps across all of the app stores on the
platform.
About Airpush
Winner of the DataWeek "Top Innovator in Advertising Data" award
and recognized by Forbes as one of America's "Most Promising
Companies", Airpush is a worldwide leader in digital advertising
solutions. With powerful platforms integrated into over 300,000
mobile app, mobile web, and virtual reality properties, as well as
one of the world's largest consumer data marketplaces, Airpush
provides some of the most diverse and highest performing
monetization and advertising solutions in the industry. Founded in
2010, the company has approximately 250 employees and offices in
Los Angeles and Bangalore, along with sales regions in all major
markets. For more information, visit www.airpush.com or follow us
on Twitter @AirpushAds.
This information is provided by RNS
The company news service from the London Stock Exchange
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