Bidstack Group PLC Bidstack races ahead with new T-Bull partnership
28 July 2021 - 4:00PM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
28 July 2021
REACH ANNOUNCEMENT
28 July 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack races ahead with new T-Bull partnership
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is pleased to announce a new partnership with T-Bull S.A.
(WSE: TBL), one of the largest mobile game developers in Poland,
for its free-to-play title Racing Classics PRO: Drag Race &
Real Speed.
T-Bull was founded in 2010 in Wroc aw and has grown from a
five-person operation to a team of more than 60 staff. It was
listed on the Warsaw Stock Exchange in 2018. T-Bull's games have
been downloaded more than 250 million times and the popularity of
its titles continues to grow.
Racing Classics PRO: Drag Race & Real Speed is a classic car
driving simulation game that allows players to compete in drag
races, customise their vehicles and experience realistic driving
physics. The game features 15 1970s and 80s style racing cars and
five tiers. It is available on Android and has seen approximately
2.95 million downloads since it was first launched. The game's key
markets are the USA, India, Brazil and Russia.
This new title reinforces Bidstack's racing environment vertical
where in-game ad placements help brands to build brand awareness
whilst becoming an authentic part of the racing experience.
Bidstack's racing inventory covers trackside hoardings, the
start/finish line of races and flags and banners throughout a track
which helps to enhance the realism of a game, without disrupting
its performance.
Commenting on the new partnership, Antoine Jullemier, Head of
Mobile Publishers at Bidstack, said:
"We are thrilled to be working with T-Bull's high impact racing
franchise. Racing Classics PRO: Drag Race & Real Speed offers
impressive graphics and its gameplay lends itself well to native
in-game advertising. We are looking forward to enhancing the
realism of the game with contextual brand placements from our
growing roster of global and local advertisers."
Damian Fija kowski, Co-Founder & CEO at T-Bull, added:
"This is a great opportunity as we can make it possible to put
non-intrusive ads in the background. In this way our players can
better experience real-world conditions and be more immersed in the
game's universe."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
+44 (0) 20 7397
Cenkos Securities Plc (Joint Broker) 1928
+44 (0) 20 7397
Giles Balleny (Corporate Finance) 8951
Stifel Nicolaus Europe Limited ( Joint
Broker) +44 (0) 20 7710
Fred Walsh / Luisa Orsini Baroni 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors:
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About T-Bull Games
T-Bull S.A. is one of the largest companies producing mobile
games in Poland. Founded by Damian Fija kowski and Grzegorz
Zwoliński in 2010, the studio based in Wroc aw, has grown from a
five-person team working out of a home office to 60 individuals
headquartered in the most famous skyscraper in the country. T-Bull
adjusts its strategy to market conditions and consistently
implements it by focusing on the production of mobile games with
high production values. In 2017, the company broke another
milestone - its games were downloaded more than 250 million times.
The most popular T-Bull's game, Moto Rider GO, has already been
downloaded by almost 40 million players worldwide.
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July 28, 2021 02:00 ET (06:00 GMT)
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