Bidstack Group PLC Bidstack expands its portfolio with Dovetail Games
17 November 2021 - 6:00PM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
17 November 2021
REACH ANNOUNCEMENT
17 November 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack expands its portfolio of simulation games with Dovetail
Games
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is pleased to announce the addition of three new and
exclusive titles from Dovetail Games , the award winning developer
and publisher of market leading simulation entertainment software,
based in Kent, UK, to its portfolio of simulation games. Their
simulation games that faithfully recreate real world situations,
which are available across PC and Console, are played in key
markets including the UK, USA and Germany and bring digital hobbies
to life for passionate enthusiasts in more than 100 countries
around the globe.
The new partnership will see Bidstack deliver seamless branded
experiences into these virtual environments and create a new
revenue stream for Dovetail Games while respecting the player
experience by maintaining the authenticity of their titles.
The three titles Train Simulator 2022 , Train Sim World 2 and
Bassmaster Fishing 2022 , are ideal environments to host
non-intrusive in-game ads as they feature natural spaces and
surfaces where players would expect to see advertising in their
daily lives such as on train liveries, platform billboards and
around competitive fishing competitions, reflecting the real-world
experience.
Train Simulator 2022 (PC only, where the player interacts as the
train) and Train Sim World 2 (available on PC and Console, where
the player is the driver and can move around the world) are
considered by some to be the ultimate hobby games for enthusiasts
looking to take control of authentic, licensed locomotives on
high-speed services, long freight hauls and even international
real-world routes. The games are built on the Unreal Engine,
offering incredible graphical fidelity and new levels of realism
thanks to Dovetail's proprietary SimuGraph(R) vehicle dynamics
engine.
The third title added to Bidstack's portfolio is Bassmaster
Fishing 2022, which launched on October 28th 2021. The game brings
the thrill of competitive big bass fishing to eight real-world
venues including the Sabine River, Lake Ray Roberts and St. John's
River. Players can compete as 10 Elite Series professionals as they
fight it out to achieve angling immortality and win the Bassmaster
Classic. Also powered by the Unreal Engine, players are able to
lose themselves in beautiful environments and the immersive world
of Bassmaster Fishing.
The new titles expand Bidstack's simulation vertical following
the recent partnership with Tangent Interactive and demonstrate the
appetite from innovative publishers to take their in-game realism
to a whole new level with thoughtful and immersive in-game
advertising.
Gemma Johnson-Brown, Chief Operating Officer at Dovetail Games,
said:
"I am excited to bring this next level of authenticity to our
games. Our players are passionate enthusiasts who enjoy spending
their time in the worlds we have created and this partnership will
bring real world brands into these worlds, adding another layer of
detail into the simulation for us."
Antoine Jullemier, Head of Supply at Bidstack added:
"These beautiful photo-realistic environments offer seamless
placements for branding that enhance the gaming experience through
the implementation of our technology. The opportunity to reach
passionate enthusiasts through the Dovetail Games portfolio is an
effective way for brands to extend their real-life sponsorships
into the virtual realm."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Dovetail Games
Dovetail Games is an award-winning developer and publisher of
market-leading simulation entertainment software, based in Kent,
UK.
Dovetail Games craft digital hobbies for passionate enthusiasts
and sell these in more than 100 countries across the globe. These
hobbies come in the form of simulation experiences that faithfully
recreate real world situations and put players at the heart of the
action.
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