NEW YORK, July 19, 2016 /PRNewswire/ -- Millennials
have replaced Boomers as America's most populous and most
influential generation, with more than 75.4 million in the US
alone. Ranging from 21-34, some of our country's most important
technological, creative, and economic advancements can be directly
attributed to this age group. Yet the very people who are changing
the face of the nation are ineligible to hold the nation's highest
political office.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7878051-captain-morgan-under-35s-potus-petition/
Today, Captain Morgan announced a petition for Article II,
Section I of the United States Constitution to be changed, which
states that "neither shall any person be eligible to [the office
of President] who shall not have attained to the age of thirty-five
years." True to its namesake's pioneering and adventurous
spirit, the Captain Morgan brand will unite everyone to bring a new
voice to the election, in an attempt to pave a way for Under 35s to
be President of the United
States.
More than half (52%) of 21-34 year olds say lowering the
presidential age requirement would be beneficial for the country,
and a clear majority of those polled – 56% - say they would be
willing to act on this idea by supporting an amendment to lower the
age requirement.*
"It's no secret that Millennials have gradually been disengaging
from the political process. The fact that there are very few
elected Under 35s on Capitol Hill is symbolic of this
disengagement, and bringing more young adults into the democratic
system can only make our nation better," said Adrienne Cuschieri Grooms, 33 year-old Senior
Brand Manager, Captain Morgan. "It's not like we're trying to
create change for the sake of change. This is a very real and
important issue. Millennials make up some of the most
progressive, innovative, intelligent, and successful people in our
country – why shouldn't they be able to be President of
the United States?"
Elliot Sanchez, 29-year old CEO
and Founder of mSchool, an education technology company that
creates new distributed learning technologies, was the first person
to sign the petition to lower the age requirement for office of the
President. To join the movement, adults 21+ are encouraged to visit
UNDER35POTUS.com, which will automatically direct them to 'We the
People' on petitions.whitehouse.gov in order to sign the petition.
If 100,000 signatures have been acquired by August 17, 2016, the White House will review the
petition, distribute it to appropriate policy officials and issue a
response.
In addition to Sanchez, Captain Morgan has recruited a crew of
influential Under 35s who are making an impact and changing the
world in their own right, to support the cause including:
- Tiffany Pham, Founder and
CEO of Mogul, an award-winning platform reaching 18 million women
per week, enabling them to share information and access knowledge
worldwide
- Mickey Meyer, the 31-year
old who cofounded the popular comedy community JASH, and serves as
a liaison between the White House and the YouTube community
- Nick Rellas, who invented
a retail and home delivery model of the future that he used to
launch Drizly
- Ben Lerer, CEO of
Thrillist, a leading media brand dedicated to helping people live
fun lives
- Dan Friedman, founder of
Thinkful, an online school for software engineering
- Jennifer Chen and
Joyce Meng, founders of
Givology, a 100% volunteer-run donation platform funding students
and education projects in 26 countries
While the online petition at UNDER35POTUS.com is the hub for
adult consumers to participate in the campaign, Captain Morgan will
also have experiential marketing via a campaign bus touring the
country, digital and social media, and grassroots activation. Those
interested in following the conversation and supporting Under 35s
having a larger role in future Presidential races can follow
#Under35POTUS.
This year, as you embrace your inner Captain spirit and work to
make a difference, be it in your local community or on a national
scale, always remember that when raising a glass, to do so
responsibly.
* This survey was developed by Taylor Global for Diageo and
conducted in the USA using
Toluna's QuickSurveys between May 31,
2016 to Jun 4, 2016 among
1,034 adults ages 21+ . Respondents for this survey were selected
from among those who have agreed to participate in Toluna
surveys.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine. These brands include CAPTAIN MORGAN™ and ZACAPA™
rums, JOHNNIE WALKER™, CROWN ROYAL™, JεB™, WINDSOR™ and
BUCHANAN'S™ whiskies, SMIRNOFF™,
CÎROC™ and KETEL ONE™ vodkas, BAILEYS™ Irish Cream Liqueur,
TANQUERAY™ gin, and GUINNESS™ beer.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
|
Jim Sias
|
Nicole
Anastasi
|
Diageo
|
Taylor
|
646.223.2305
|
704.644.6921
|
jim.sias@diageo.com
|
nanastasi@taylorstrategy.com
|
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visit:http://www.prnewswire.com/news-releases/captain-morgan-petitions-united-states-government-to-allow-under-35s-to-have-the-opportunity-to-be-president-of-the-united-states-300300698.html
SOURCE Captain Morgan Rum Company