15 April 2024
GPE
announces REPRESENT has signed retail lease for new 5,000 sq ft
London flagship store at 135/141 Wardour Street,
W1
GPE has announced today that British
luxury retail brand, REPRESENT, has signed for its new London
flagship store, located at 135/141 Wardour Street, W1. The fashion
brand's new space comprises 5,000 sq ft across two floors, which
will be its second store globally to date, following its LA store
in West Hollywood. The influencer founded brand has over 150
stockists worldwide, including Saks, Neiman Marcus Group,
Nordstrom, Flannels, Selfridges and Harrods.
REPRESENT is set to open its doors to
its new London flagship in early 2025 and the new store will be the
brand's biggest store to date, offering its collection of
contemporary menswear, inspired by street culture. The store is in
the heart of Soho, prominently positioned on the corner of Wardour
Street and Broadwick Street, and within a five-minute walk of
Tottenham Court Road's Elizabeth line station. REPRESENT has
committed to a 10-year lease.
Sarah Goldman, Head of Retail
at GPE, commented: "We are thrilled that
REPRESENT has chosen 135 Wardour Street for their London debut.
This will be their second standalone store worldwide, hot on the
heels of their LA opening. Vogue hailed them as the 'global
contemporary brand' last year, and we have no doubt that the luxury
streetwear brand will sit well among the local retail offer
adjacent to brands including Supreme, Stussy and Ami; the area's
appeal is clearly fast becoming the key location for all the newest
streetwear brands."
Paul Spencer, REPRESENT CEO
added: "We are excited to launch our London flagship store in the
heart of Soho. Following our successful opening in LA, our London
debut in early 2025 will be our biggest opening to date. For us,
London is not just the country's capital, but also a culture &
fashion landmark for the whole of Europe, with more international
footfall than anywhere else in the UK. As a British brand, it only
makes sense to showcase our collections to the international market
there. Having started online over 12 years ago, we have built a
global community with a thirst for every pillar of our brand, so
now to be able to showcase REPRESENT in our own London store is an
incredibly proud moment for the
brand."
About REPRESENT
One of the largest luxury brands to
come out of the UK, REPRESENT was founded by brothers George and
Michael Heaton in 2011 and has now become a global contemporary
brand. REPRESENT offers clothing for every occasion, with regular
seasonal ready-to-wear collections, a history of collaborations
with iconic rock bands, as well as their elevated performance wear
range, named 247. Last year the brand successfully turned over $100
million.
ABOUT 135/141 Wardour Street
REPRESENT will be a part of GPE's
wider offer for the building at 135/141 Wardour Street. The British
luxury retail brand will complement best-in-class office and
restaurant space throughout the six floors within the building, as
well as private terraces available to customers across the
4th to 6th floors and a communal roof
terrace. Following a substantial refurbishment, the building will
provide outstanding Fully Managed office space designed to meet
evolving customer demands and GPE's net zero carbon
commitments.
Great Portland Estates
plc
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+44
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Toby Courtauld, Chief
Executive
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Nick Sanderson, Chief Financial &
Operating Officer
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Stephen Burrows, Director of Investor
Relations and Joint Director of Finance
Sarah Goldman, Head of
Retail
Yasemin Kiani, Corporate
Communications Manager
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FGS Global
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James Murgatroyd & Gordon
Simpson
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+44
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7251
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3801
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For further information see
www.gpe.co.uk or follow us on X at @GPE_london
LEI Number:
213800JMEDD2Q4N1MC42