TIDMMIRI
RNS Number : 5917J
Mirriad Advertising PLC
22 December 2020
Mirriad Advertising plc
PDMR DEALINGS
22 December 2020
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the computer vision, technology and AI platform company
announces that it has today, on 22 December 2020, issued and
allotted 410,000 new ordinary shares of GBP 0.00001 each in the
Company ("Ordinary Shares") as a result of the vesting and
subsequent exercise of share options previously granted to three
employees under the Company's long-term incentive plan ("LTIP"), as
stated below:
Simon Redding, Head of Engineering:
1. Exercise of options over 133,333 Ordinary Shares in the Company at a price of 19.5p per share
2. Sale of 133,333 Ordinary Shares in the Company at an average price of 43.58p per share
Phil McLauchlan, Chief Scientist:
1. Exercise of options over 166,667 Ordinary Shares in the Company at a price of 19.5p per share
2. Sale of 74,890 Ordinary Shares in the Company at a price of 43.58p per share
Niteen Prajapati, Chief Technology Officer:
1. Exercise of options over 110,000 Ordinary Shares in the Company at a price of 6.25p per share
2. Sale of 110,000 Ordinary Shares in the Company at an average price of 43.58p per share
Application will be made shortly to the London Stock Exchange
for admission of the new Ordinary Shares to trading on the AIM
market of the London Stock Exchange, which expected to occur on or
around 22 December 2020 ("Admission").
Following Admission, the total issued share capital of the
Company will be 278,991,891 Ordinary Shares. This figure may be
used by shareholders as the denominator for the calculations by
which they will determine whether they are required to notify their
interest in, or a change in their interest in, the share capital of
the Company under the FCA's Disclosure Guidance and Transparency
Rules.
S
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc.
Stephan Beringer, Chief Executive Tel: +44 (0)207 884 2530
Officer
David Dorans, Chief Financial
Officer
Nominated Adviser & Broker: Canaccord Genuity Limited
Simon Bridges Tel: +44 (0)20 7523 8000
Richard Andrews
Thomas Diehl
Financial Communications: Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Katie Stanton Tel: +44 (0) 7789 204508
Notes to editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
PDMR Share Dealings - Further information
The notifications below, made in accordance with the
requirements of the EU Market Abuse Regulations (596/2014) ,
provides further detail in respect of the transactions as described
at the beginning of this announcement
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Simon Redding
------------------------ -----------------------------------------------
2 Reason for the notification
-------------------------------------------------------------------------
a) Position / status Head of Engineering (PDMR)
------------------------ -----------------------------------------------
b) Initial notification Initial
/ amendment
------------------------ -----------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
-------------------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------ -----------------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------ -----------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
-------------------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------ -----------------------------------------------
b) Nature of the Exercise of 133,333 options over Ordinary
transaction Shares
Sale of 133,333 Ordinary Shares
------------------------ -----------------------------------------------
c) Price(s) and Exercise of options and disposal of Ordinary
volume(s) shares
Exercise Price(s) Volume(s)
--------- ----------
19.5p 133,333
--------- ----------
Sale Price(s) Volume(s)
--------- ----------
43.58p 133,333
--------- ----------
------------------------ -----------------------------------------------
d) Aggregated information Not applicable - single transaction
- Aggregated
volume
- Price
------------------------ -----------------------------------------------
e) Date of the transaction 22 December 2020
------------------------ -----------------------------------------------
f) Place of the London Stock Exchange, AIM Market
transaction
------------------------ -----------------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Phil McLauchlan
------------------------ -----------------------------------------------
2 Reason for the notification
-------------------------------------------------------------------------
a) Position / status Chief Scientist (PDMR)
------------------------ -----------------------------------------------
b) Initial notification Initial
/ amendment
------------------------ -----------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
-------------------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------ -----------------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------ -----------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
-------------------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------ -----------------------------------------------
b) Nature of the Exercise of 166,667 options over Ordinary
transaction Shares
Sale of 74,890 Ordinary Shares to fund
exercise price
Retained 91,777 Ordinary Shares
------------------------ -----------------------------------------------
c) Price(s) and Exercise of options and disposal of Ordinary
volume(s) shares
Exercise Price(s) Volume(s)
19.5p 166,667
==========
Sale Price(s) Volume(s)
43.58p 74,890
==========
------------------------ -----------------------------------------------
d) Aggregated information Not applicable - single transaction
- Aggregated
volume
- Price
------------------------ -----------------------------------------------
e) Date of the transaction 22 December 2020
------------------------ -----------------------------------------------
f) Place of the London Stock Exchange, AIM Market
transaction
------------------------ -----------------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Niteen Prajapati
------------------------ -----------------------------------------------
2 Reason for the notification
-------------------------------------------------------------------------
a) Position / status Chief Technology Officer (PDMR)
------------------------ -----------------------------------------------
b) Initial notification Initial
/ amendment
------------------------ -----------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
-------------------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------ -----------------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------ -----------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
-------------------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------ -----------------------------------------------
b) Nature of the Exercise of over 110,000 options over Ordinary
transaction Shares
Sale of 110,000 Ordinary Shares
------------------------ -----------------------------------------------
c) Price(s) and Exercise of options and disposal of Ordinary
volume(s) shares
Exercise Price(s) Volume(s)
6.25p 110,000
==========
S ale Price(s) Volume(s)
43.58p 110,000
==========
------------------------ -----------------------------------------------
d) Aggregated information Not applicable - single transaction
- Aggregated
volume
- Price
------------------------ -----------------------------------------------
e) Date of the transaction 22 December 2020
------------------------ -----------------------------------------------
f) Place of the London Stock Exchange, AIM Market
transaction
------------------------ -----------------------------------------------
ENDS
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