Dow Jones Media Relations Manager Gives Public Relations Professionals an Edge in Pinpointing Key Influencers, Crafting Relevant
10 November 2009 - 12:00AM
PR Newswire (US)
New Tool Seamlessly Links Journalist/Blogger Contact Data with
Articles, Posts and Tweets They Are Writing NEW YORK, Nov. 9
/PRNewswire/ -- Dow Jones Media Relations Manager, a news-enabled
media database and contact management tool that helps
communications professionals pinpoint and engage the journalists
and bloggers who are most likely to be interested in their story,
is now available from Dow Jones & Company. The new tool
simplifies media relations tasks to save time, increase
productivity and generate better results from media outreach. The
offering links Dow Jones's vast global collection of traditional
and social media coverage with journalist, broadcast and blogger
contact information, profiles, beat and pitch data. With this new
tool, communications professionals are better able to identify who
will be most interested in their story and how best to contact and
pitch to them. Communications professionals can locate the right
journalist or blogger to pitch based on the actual words and topics
they're currently writing about rather than just their beat topic.
They can also seamlessly view analysis of what that journalist or
blogger is covering, including companies, industries, subjects and
executives as well as the keywords they are most frequently using
in their articles or posts. "For communications professionals, the
increasingly fragmented media landscape adds to the challenge of
quickly finding the right journalist or blogger who will be
interested in their story," says Martin Murtland, managing
director, Dow Jones Solutions for Communications Professionals.
"Dow Jones Media Relations Manager helps media relations
professionals build media lists and personalized, highly relevant
and more effective pitches based on the stories the journalists or
bloggers have actually written or communicated." With Dow Jones
Media Relations Manager, communications professionals can maintain
message consistency by easily sharing key talking points across
media relations teams and spokespeople - regardless of location or
work hours. A point-and-click interface helps speed up the process
of preparing briefing books and media lists, prepping executives
for interviews, tracking interactions with the media, and
monitoring and evaluating coverage generated by their efforts. The
launch marks the further expansion of Dow Jones's workflow
solutions for communications professionals. The company's media
monitoring and media evaluation tools are used by Global Fortune
2000 companies, public relations agencies, government and
nonprofits to research campaigns faster and more thoroughly, stay
ahead of breaking news, monitor social media conversations, detect
issues earlier, measure campaign effectiveness and easily share
campaign results with executives and employees. For more
information about Dow Jones Media Relations Manager visit
http://www.dowjones.com/mediarelations and to learn more about Dow
Jones, visit http://www.dowjones.com/. ABOUT DOW JONES Dow Jones
& Company (http://www.dowjones.com/) is a News Corporation
company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV;
http://www.newscorp.com/). Dow Jones is a leading provider of
global business news and information services. Its Consumer Media
Group publishes The Wall Street Journal, Barron's, MarketWatch and
the Far Eastern Economic Review. Its Enterprise Media Group
includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client
Solutions, Dow Jones Indexes and Dow Jones Financial Information
Services. Its Local Media Group operates community-based
information franchises. Dow Jones owns 50% of SmartMoney and 33% of
STOXX Ltd. and provides news content to radio stations in the U.S.
DATASOURCE: Dow Jones & Company CONTACT: Tiffany Richardson of
Dow Jones Enterprise Media Group, +1-609-627-2101, Web Site:
http://www.dowjones.com/
Copyright