Silver Bullet Data Services Grp PLC 4D announces Global Strategic Sales Partnership (6451Z)
17 May 2023 - 4:00PM
UK Regulatory
TIDMSBDS
RNS Number : 6451Z
Silver Bullet Data Services Grp PLC
17 May 2023
17 May 2023
Silverbullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
4D announces Global Strategic Sales Partnership
Silverbullet (AIM: SBDS), a provider of digital transformation
services and products and owner of 4D, the market leading
contextual advertising platform, is pleased to announce a new
partnership with Silverpush, a global leader in cookieless
advertising solutions.
Silverpush is an advertising technology firm providing
cookieless AI-Powered hyper-contextual solutions to advertisers
with a global presence in 18 offices worldwide.
This partnership is a part of 4D's ongoing growth strategy of
selling both direct to agencies and using partnerships to extend
its reach to global advertisers. 4D continues to grow, with
significant wins in the US market in the last quarter, as stated in
the Q1 trading update.
Through this new partnership with Silverpush, which has added
over 20 new salespeople worldwide, 4D is taking further steps to
expand and penetrate into new markets in the US, APAC and EU,
continuing its momentum and gaining new revenue. Silverpush has
already established its position in the advertising industry with
its advanced contextual intelligence tools and services, and the
strategic partnership with 4D will allow a significant enhanced
online video and 'Connected TV' (CTV) offering to marketers and
agencies worldwide.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"As we reach an inflection point in post cookie, privacy first
digital marketing, we are delighted to partner with Silverpush. In
4D, we have the world's leading video contextual platform, and
through our partnership with Silverpush we now combine that leading
capability with smart scalable global reach. We are thrilled to
bring the combined 4D and Silverpush offer to marketers and
agencies worldwide."
Kartik Mehta, COO & CRO at Silverpush, commented:
" By joining hands with 4D, Silverpush's clients and marketing
partners will be able to identify brand-appropriate content beyond
the usual frameworks and target it contextually with greater
precision."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial 0207 409
and Nominated Adviser 3494
James Spinney / James Bellman / Robert
Collins
0203 179
Oberon Capital - Broker 5344
Mike Seabrook / Chris Crawford /
Nick Lovering
020 3934
IFC Advisory 6630
Graham Herring / Tim Metcalfe / Florence 07793 839
Chandler 024
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon and ITV amongst many others. The removal of
third-party cookies has already been implemented by web browsers
such as Firefox and Safari, with Google expected to phase out the
use of cookies in 2023.
Headquartered in London, the Group employs employees across five
regions across the globe, including, the UK, Italy, Australia, USA
and Latin America. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients. The majority of the Board have held senior positions
at global software companies and have significant industry
experience across data engineering, SAAS product development and
marketing.
The Group has close technical and commercial partnerships with
multiple global technology providers, all of which have existing
sales channels and are already delivering to clients.
The Group has established a strategic partnership and an entity
with Local Planet, a scaled network of over 60 agencies across the
globe. Local Planet Data Services Limited was established in
December 2020 and presents a significant opportunity to provide
data services and the 4D product to the Local Planet agency
network.
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