Smurfit Kappa GrpPLC Statement re Digitalisation of corrugated industry
17 July 2018 - 4:00PM
UK Regulatory
TIDMSKG
17th July 2018
Smurfit Kappa embracing digitalisation of corrugated industry by
developing new range of paper
Smurfit Kappa is continuing to bring digital innovation to the
corrugated industry by developing a range of multi-purpose paper
that will be suitable for both digital and flexographic
printers.
The advancements in digital printing, including customised
graphic design, have delivered a range of benefits to customers
including greater flexibility and an uplift in sales.
As the provider of a broad portfolio of paper-based packaging
products, Smurfit Kappa is capitalising on its expertise and
experience to develop a unique and sustainable solution for all
printing technologies.
For customers to fully avail of the potential that digital print
holds for both packaging and Point of Sale displays, the printer
should work hand-in-hand with the packaging material. This is why
Smurfit Kappa made the decision to develop a new range of paper
that can maximise the capabilities of digital print.
The new paper will open up a world of new possibilities for the
packaging industry. While one of the properties of the new range
being worked on currently is that it will be suitable for both UV
and water-based digital print, it will also be compatible with
traditional flexographic printers, providing more choice for
customers.
Today's consumers want both quality and customised print and
Smurfit Kappa's ShelfSmart technology has proven that
well-designed, customised graphic design boosts sales across all
sales channels.
Speaking about the new paper, Lars Henriksson, VP Product
Development, Smurfit Kappa Paper Division said: "To offer our
customers the right graphic design with the right flexibility and
quality, Smurfit Kappa has embraced digital printing.
"This new range of paper has performed very well in our beta
programme tests and looks very promising. It will be another step
forward on our journey towards digitalising the paper-based
packaging industry."
The launch of the new paper is planned for later this year and
follows on from Smurfit Kappa's investment in state-of-the-art
printing machines.
ENDS
Contact for media:
Sinead GillSmurfit KappaT: +353 1 2027157E:
sinead.gill@smurfitkappa.com
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading
providers of paper-based packaging solutions in the world, with
around 46,000 employees in approximately 370 production sites
across 35 countries and with revenue of EUR8.6 billion in 2017. We
are located in 22 countries in Europe, and 13 in the Americas. We
are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive
experience and expertise, supported by our scale, to open up
opportunities for our customers. We collaborate with
forward-thinking customers by sharing superior product knowledge,
market understanding and insights in packaging trends to ensure
business success in their markets. We have an unrivalled portfolio
of paper-packaging solutions, which is constantly updated with our
market-leading innovations. This is enhanced through the benefits
of our integration, with optimal paper design, logistics,
timeliness of service, and our packaging plants sourcing most of
their raw materials from our own paper mills.
Our products, which are 100% renewable and produced sustainably,
improve the environmental footprint of our customers.
Follow us on Twitter at @smurfitkappa and on LinkedIn at
'Smurfit Kappa'.
www.smurfitkappa.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180716005860/en/
This information is provided by Business Wire
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