STV Group PLC STV Player partners with Acorn TV
04 August 2022 - 7:55PM
RNS Non-Regulatory
TIDMSTVG
STV Group PLC
04 August 2022
Immediate Release: Thursday 4 August 2022
STV Player to feature top Acorn TV dramas in unique new
partnership
STV Player has announced a unique new partnership which will see
premium Acorn TV Original dramas being made available to viewers
across the UK on STV Player for free.
The first AVOD-SVOD endeavour of its kind in the UK, the
collaboration will bring more high-end drama to free streaming
service STV Player, whilst simultaneously introducing STV viewers
to Acorn TV, AMC Networks' home of British and international TV
that launched as a subscription-based service in the UK in
2020.
The collaboration will be promoted through an extensive
multi-channel marketing campaign across STV, including on STV
Player throughout the UK, the STV broadcast channel in Scotland,
and via STV's social channels.
Three Acorn TV dramas will be launched on STV Player from this
week to mark the start of the deal:
-- Psychological mystery Blood (2018/2020) stars Line of Duty's
Adrian Dunbar as a respected doctor in a small Irish town. When his
wife dies, everyone believes it was an accident - except his
daughter, who mistrusts her father because of a childhood
trauma.
-- The Sounds (2020), set in New Zealand, follows a couple who
move to the stunning Marlborough Sounds to escape an oppressive
family, but buried secrets and a shocking disappearance make
paradise less than perfect.
-- Straight Forward (2019) is a gritty international thriller
centred around a Danish con-woman plotting revenge on a crime
kingpin and trying desperately to save her family from him in the
process.
As well as being available across the UK on STV Player, the
first episode of each series will be broadcast in a primetime slot
on the STV broadcast channel in Scotland - which reaches 3.2m
viewers each month - as part of its 'STV Player Presents...'
strand. The first Acorn TV/STV crossover, Blood, airs at 9pm on
Thursday 4 August.
STV's recent strategy of showcasing selected content on the
broadcast window, before directing linear viewers to the full box
set on STV Player, has proven to be successful in driving online
traffic, and the broadcaster plans to showcase a dozen more titles
via 'STV Player Presents...' before the end of 2022.
Richard Williams, Managing Director of Digital at STV, said:
"This is a hugely exciting new partnership with Acorn TV, as it
will bring an array of gripping new dramas to STV Player for
viewers to enjoy for free for the first time, whilst also raising
awareness of the great content available on Acorn's own platform.
For TV lovers, it's a win-win arrangement, and I'm delighted that
this unique collaboration will maximise the reach of both streaming
brands."
ENDS
Media contacts:
Stephen Innes | stephen.innes@stv.tv
Kirstin Stevenson / kirstin.stevenson@stv.tv / 07803970106
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END
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