NEW YORK, Jan. 29, 2015 /PRNewswire/ -- The House of
Tanqueray today announced the launch of Tanqueray Trunk Show, a national campaign that
provides mentorship through progressive style via dedicated events
in six U.S. markets. Each Tanqueray Trunk
Show will feature one daytime and one nighttime event.
At the daytime event, four brand architects from the worlds of
style, entrepreneurship and entertainment will participate in a
panel discussion, after which attendees will create their own spin
on the classic Tanqueray and tonic cocktail. The nighttime event
post-celebration will follow, with a performance by Oscar nominated
and Golden Globe Award winning Chicago rapper, actor Common in select
cities.
"I appreciate the work that Tanqueray is doing by giving budding
entrepreneurs the opportunity to breakout into the mainstream,"
Common said. "Tanqueray gets it and is truly making a
difference."
Tanqueray Trunk Show takes a look
behind the green curtain, allowing entrepreneurs to engage with
their favorite influencers, network with peers and take a
master-class with today's most stylish brand architects,
including:
- Maxwell Osborne: Head
Designer for Black Apple and Public School brands. Winner of 2013
CFDA Swarovski® Award for Menswear and 2013 CFDA VOGUE
Fashion Fund Award.
- Ronnie Fieg: Owner and
Designer of footwear boutique KITH NYC. Named one of the most
influential sneaker-head innovators by Complex
Magazine.
- Jason Geter: Manager of
stars like Iggy Azalea. Founder of Grand Hustle Records, Akoo and
Striver's Row clothing line.
- DJ M.O.S.: One of the most sought after DJs in the U.S.
Named to Vanity Fair's top 10 best-dressed DJs list and a
fixture on NYC's downtown fashion scene.
Coltrane Curtis, founder of brand
solutions agency Team Epiphany, will host the panels. A former MTV
Style VJ and editor at Complex Magazine, Coltrane received
the AdColor Innovator of the Year award in 2010.
"We see this program as a riff on the traditional trunk show,"
said Keith Scott, Tanqueray Senior
Brand Manager. "The leaders on our panel are sharing both their
in-demand physical creations, as well as their personal take on how
to play and win the style game. Our goal is to inspire and equip
the next generation of successful entrepreneurs, while enjoying
some great cocktails and compelling music along the way."
Tanqueray Trunk Show will take
place in six markets:
- New York, New York on
Saturday, January 31
- Washington, D.C. on
Saturday, February 7
- Atlanta, Georgia on
Saturday, February 21
- Chicago, Illinois on Saturday,
March, 28
- Detroit, Michigan on
Saturday, April 4
- Houston, Texas on Saturday, April 11
Following the launch of Tanqueray Trunk
Show in New York City,
select consumers age 21 and over will have the chance to attend a
Tanqueray Trunk Show event. Keep
watching #TanquerayTrunkShow on the Tanqueray brand Twitter,
Instagram, and Facebook pages to learn more.
For those unable to attend the events, the brand will be
releasing a series of informative videos, which provide valuable
takeaways from the panels on the significance of mentorship within
the worlds of style and business. Please enjoy your Tanqueray
responsibly and visit http://youtu.be/BWzmKSL3wEs to learn
more.
About Tanqueray
TANQUERAY gin, TANQUERAY No. TEN gin,
TANQUERAY RANGPUR gin and
TANQUERAY STERLING vodka together
create the renowned portfolio of TANQUERAY, where perfection and
craftsmanship maintain a history that reaches back 180 years.
Additional information about the TANQUERAY brand may be found at
http://www.tanqueray.com.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's
leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands
include Johnnie Walker, Crown Royal,
J&B, Windsor, and Buchanan's whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness,
Beaulieu Vineyard and Sterling
Vineyards Wines.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
The TANQUERAY word and associated logos are trademarks.
About Common
Oscar Nominated, Multi-Grammy Award and
Golden Globe Award Winning Musician, noted Actor, Literary Author,
Community Activist and Inspirational Leader COMMON has spent
his career pushing boundaries and taking listeners out of the
comfort zones with his socially conscious words. With his continued
work in film, COMMON has emerged as one of Hollywood's most sought after leading men and
has been seen on the silver screen in numerous box office hits. His
highlight anticipated tenth studio album Nobody's Smiling
was released by Def Jam/Atrium Records on July 22, 2014. An accomplished writer of multiple
literary works, COMMON released his deeply personal memoir,
"One Day It'll All Make Sense." In 2007, he launched the Common
Ground Foundation, which empowers youth in urban communities.
Whether inspiring audiences through music, movies, books or his
foundation, COMMON continues to break new ground, and
remains to be one of hip hop's most innovative, positive
voices.
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SOURCE Tanqueray