Newest Plant-Based Burger, unMEAT, Ready to Give Established Brands a Run for the Money
03 March 2021 - 10:44AM
Business Wire
New York Restauranteur Flips First Hometown
Burger on Its Way to Grocery and Foodservice
UnMEAT, the newest 100% plant-based burger, today proclaims the
next meat-flavored burger may be more unbelievable than the
category’s predecessors. unMEAT launches from Century Pacific Food,
Inc., an established global food brand based in the Philippines
with a history of successful global products. Unlike its
counterparts, this product has two distinct differences—unMEAT
believes plant-based burgers should not cost 30-40% more than
traditional meat burgers, and consumers should be familiar with the
ingredients on the label.
UnMEAT is made with non-GMO plant-based ingredients, with zero
cholesterol and trans-fat, while offering a healthy source of
protein and fiber. More important, its ingredients include soy
protein, vegetable oil, onion, wheat, salt, vinegar, and soy
sauce.
The plant-based market is fast-growing, estimated to be valued
at $20 billion globally and growing at least 15% annually.
Moreover, studies show that nearly 50% of consumers are
flexitarians or individuals who increasingly consume plant-based
foods, while still eating animal products in moderation.
Flexitarians will be excited to see rising star chef and
restauranteur, Nicole Ponseca of New York’s Jeepney, flipping the
first burgers in the U.S. Ponseca won the Time Out New York Battle
of the Burger and has established her brand as one of America’s
more progressive foodies.
“I love that the plant-based category has gone mainstream
recently, changing perception and behavior,” explains Nicole
Ponseca, Founder and CEO of Jeepney Filipino Gastropub. “We have
seen some incredible flavor profiles enter the market and
completely disrupt it, and I think unMEAT is only going to further
that disruption.”
As more consumers become educated on the benefits of choosing
plant-based foods, including environmental, animal welfare, and
health benefits, consumers are also more knowledgeable regarding
the variety of plant-based options available today. UnMEAT delivers
these same benefits, with fewer than ten simple ingredients derived
from real food and not synthetic ingredients.
“Century Pacific is a disruptor in the food industry, with a
proven track record of delivering products consumers crave,” says
Lionel Flutto, President, Asia-Pacific, Symrise Flavor. “There are
many products in the plant-based space, but not many carry a clean
label, as this is quite challenging to do. Symrise has extensive
experience in creating the right taste from natural materials, so
we were able to partner with Century Pacific to create the cleaner
label of product that consumers desire.”
“Our legacy is rooted in providing quality proteins across a
number of food categories, from dairy to plant-based,” notes
Gregory Banzon, Chief Operating Officer, Century Pacific Foods,
Inc. “This is only the beginning of our commitment to delivering
delicious and affordable plant-based options.”
UnMEAT is coming to retailers in 2021. To view images and
interviews regarding unMEAT, visit here.
About CNPF
Century Pacific Food, Inc. (CNPF) is one of the Philippines'
largest branded food and beverage companies. It is primarily
engaged in the manufacturing, marketing, and distribution of
processed marine, milk, and coconut products. With an established
track record in brand-building spanning more than 40 years, it has
developed a roster of household names which include Century Tuna,
555, Angel, Birch Tree, and Coco Mama. These brands of the Company
hold market leading positions locally and are growing their
presence abroad. Further, the Company also operates as one of the
Philippines' leading providers of private label tuna and coconut
products for export overseas.
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