The Female-founded Brand of Sparkling
Specialty Mocktails Welcomes Frankel as a Strategic Partner,
Innovator, and Ambassador
PHILADELPHIA, July 26,
2023 /PRNewswire/ -- Mingle Mocktails, a line of
alcohol-free sparkling mocktails, today announced an exciting new
partnership with entrepreneur, philanthropist, producer, and
New York Times bestselling author,
Bethenny Frankel. Recognized as a successful businesswoman,
beverage industry maven, and influential personality, Frankel's
investment in the brand is poised to elevate the adult
non-alcoholic beverage category. This strategic partnership will
further the clean-crafted mocktail line's mission of fostering fun,
social connection, and inclusion by ensuring everyone feels part of
the party, whether or not you choose to drink.
"The spirits industry is a boys club - breaking into it requires
a strong voice and innovative ideas," says Bethenny Frankel.
"Skinnygirl was groundbreaking, allowing me to disrupt the space in
a unique way. With Mingle, we're addressing a different consumer
need and bringing much-needed excitement and variety to the
non-alcoholic market," she adds.
Established in 2017 by Laura
Taylor, Mingle is an inclusive line of sparkling mocktails
that can be enjoyed on their own or as mixers. Taylor, having given
up alcohol, discovered the challenges of social gatherings without
a non-alcoholic option beyond boring seltzer. Inspired to create a
delicious product that allows everyone to feel included and
celebrate their choice to drink or not, Mingle was born. Crafted
with real fruit juices, botanicals, and a refreshing effervescence,
each of Mingle's six flavors elevates any occasion, whether it's a
night, a week, or a lifestyle without alcohol.
Frankel's business acumen will be instrumental in expanding the
brand's national retail presence, which already includes top
retailers such as Whole Foods, Walmart, CVS, Albertsons Safeway,
Total Wine, Costco, Wegmans and more. To accelerate Mingle's growth
among its target female demographic, Frankel will also leverage her
platform through social amplification, events, and other
initiatives.
"I am thrilled to partner with an incredible businesswoman like
Bethenny Frankel, who has already achieved tremendous success in
the beverage industry," says Mingle Mocktails Founder Laura Taylor. "By harnessing the collective
strength and determination of two like-minded businesswomen, we
will catapult the brand and category to new heights. Together, we
are empowering individuals to embark on an exhilarating journey
into the realm of mocktails and inviting everyone to the
party!"
Mingle's portfolio includes six fruit-forward, zero-proof
mocktail offerings - Cranberry Cosmo, Cucumber Melon Mojito, Key
Lime Margarita, Blood Orange Elderflower Mimosa, Blackberry
Hibiscus Bellini, and Moscow Mule - which are available in
sleek 12oz cans or 750mL glass bottles. The inclusive mocktail
brand is woman-owned and certified by WBENC, the gold standard for
women-owned businesses. Mingle is also a proud partner of PACT
for Animals, supporting their mission to keep military personnel
and their pets together by providing temporary, vetted foster care
in times of need.
To learn more about Mingle Mocktails visit
www.MingleMocktails.com or follow the brand on social
@MingleMocktails.
ABOUT MINGLE:
Mingle is a line of clean crafted
sparkling mocktails that can be enjoyed on their own or as a mixer
to include everyone at the party. Created to celebrate your choice
and your spirit, whether you choose not to booze for a day, week or
forever. Mingle aims to foster inclusion, social connection and fun
by including everyone, whether or not you choose to drink. Mingle
does not taste like alcohol, but uses blends of fruit juices and
botanicals with an effervescent finish that provides a pleasant and
special mouthfeel to taste.
Mingle comes in 6 flavors (Cranberry Cosmo, Blackberry Hibiscus
Bellini, Cucumber Melon Mojito, Key Lime Margarita, Blood Orange
Elderflower Mimosa, Moscow Mule) which are vegan, gluten free,
non-GMO and kosher. There are recipes for mocktails & cocktails
on every can and bottle.
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SOURCE Mingle Mocktails
