New and improved progressive lens delivers easy adaptation
for patients and confidence for eye care providers
MISSISSAUGA, ON, March 28,
2024 /CNW/ -- Ophthalmic lens technology
leader HOYA Vision Care announced the launch of iD
LifeStyle® 4 with 3D Binocular Vision™ technology, the
newest progressive lens in its award-winning iD
LifeStyle® family, now available to order across
Canada. Building upon HOYA's
longstanding reputation in the progressive lens category, the
addition of 3D Binocular Vision technology delivers faster
adaptation thanks to 3 times less peripheral
distortion1.
"Building on our recent US launch, we're excited to once again
upgrade our award-winning iD LifeStyle progressive lens brand with
new technology that advances our company's culture of lens
innovation and helps our ECPs gain patient loyalty across
Canada," said Eduardo Martins, President of HOYA Vision Care,
North America. "With the addition
of new 3D Binocular Vision technology, patients will enjoy a much
better visual experience from the outset. Eye care providers can
confidently prescribe iD LifeStyle 4 knowing they will have happier
patients who can adapt to their progressive lenses faster."
3D Binocular Vision for Faster Adaptation
New for iD
LifeStyle 4 is 3D Binocular Vision technology which reduces
unwanted prismatic (i.e., swim) effects in the near-range
peripheral vision. This breakthrough technology results in more
comfortable, stable vision. All three of HOYA's patented binocular
technologies have been combined in iD LifeStyle 4's lens design to
help patients experience faster adaptation, comfortable vision, and
easier focusing. The binocular design of iD LifeStyle 4
particularly benefits patients with different left and right eye
prescriptions by reducing unwanted prism in both horizontal and
vertical axes. This reduces swim and peripheral distortion that can
make adaptation challenging.
Trust in Proven Results
Throughout the brand's
history, eye care providers have trusted iD LifeStyle progressive
lenses for their visual acuity benefits, as proven by rating them
4.8/5.0 among trial wearers2. In 2023, iD LifeStyle was
also recognized as providers' favourite progressive lens brand in
Vision Monday's EyeVote Readers' Choice Awards.
More Personalization and Flexibility
iD LifeStyle 4
offers personalization features and larger blank sizes that
facilitate performance in larger frame styles and ensure
consistency in lens designs between a patient's clear and
sunglasses pairs. The three lifestyle-based designs – Indoor,
Outdoor, and Urban – enable personalized designs and will be
familiar to HOYA's customers.
To learn more about HOYA Canada's full suite of progressive
lenses, including iD LifeStyle 4, ECPs can visit online and speak
to their HOYA Territory Manager.
1 Based on models of peripheral progressive deformation with
and without 3D Binocular Vision™ technology.
2 HOYA data
on file. Trial lens survey data – US ECPs, n=100 -
05/23-12/23. Asked to rate satisfaction with visual
acuity after wear.
About HOYA Vision Care
As a global leader in optical
technology, HOYA Vision Care is dedicated to providing innovative
vision care solutions for every stage of a patient's life. A
steadfast partner to Eye Care Professionals around the world, it
stands at the forefront of optical excellence. With a global
presence, consisting of 43 laboratories and a growing team of
20,000 employees, HOYA Vision Care delivers innovative lenses and
other vision care solutions to millions of people in 110 countries.
For more information or to get in touch, visit
www.hoyavision.ca.
SOURCE HOYA Vision Care, Canada