Global Coffee Consumption Surges: Circana’s Insights Illuminate Key Trends
16 April 2024 - 11:05PM
Circana™, the leading advisor on the complexity of consumer
behavior, unveils a significant surge in global* coffee
consumption, signaling a promising opportunity for coffee brands
worldwide. Circana’s extensive research combines global data with
local depth, providing nuanced insights for each country, spanning
restaurant chains, and independent segments. This holistic
perspective enables industry stakeholders to navigate the key
trends and growth patterns within the coffee industry across 12
major countries.
According to analysis based on Circana’s CREST® Commercial
Foodservice data, total coffee servings experienced a 5%
year-over-year growth globally, outpacing the 3% recorded in the
United States. This growth trend was observed in 11 of the 12
countries tracked, with China emerging as the frontrunner,
experiencing the highest coffee consumption growth rate.
“Coffee is a unique category where trends and competition
intertwine on both global and local scales,” said Tim Fires,
president of Global Foodservice at Circana. “Cold coffee emerges as
a standout trend, experiencing substantial growth across all 12
countries we monitor. However, the competitive landscape,
encompassing both chain and independent establishments, exhibits
unique characteristics in each country. Understanding both the
overarching global trends and the intricacy of the local
marketplace is critical for success in this category.”
Key findings include:
- Growth Across
Countries. Coffee servings, at over $36 billion, witnessed
growth of 5% across nations, with 11 of the 12 monitored countries
forecasted to grow. South Korea stands out as the only country that
did not experience year-over-year growth in coffee servings.
- Rising Popularity
of Cold Coffee. While hot coffee remains the dominant choice
globally, cold coffee has gained momentum, indicating a long-term
growth trend. China led cold coffee consumption growth from 2019 to
2023, boasting a 20% compound annual growth rate, with cold
servings constituting 33% of total coffee consumption.
- Global Beverage
Comparison. Coffee outpaced both tea (+4%) and carbonated soft
drinks (+3%) in terms of year-over-year servings growth,
emphasizing its position as one of the fastest-growing beverage
categories globally.
Through these insights, Circana continues to empower industry
stakeholders with a deeper understanding of global coffee
consumption trends, facilitating informed decision-making, and
strategic market positioning.
*Global refers to the cumulative data from 12 countries,
including the United States, Canada, Great Britain, Spain, France,
Italy, Germany, Australia, China, Japan, South Korea and
Brazil.
**Source for all data: Circana, CREST® Commercial Foodservice
(QSR + FSR + Retail), 12 months ended September 2023
About CircanaCircana is the leading advisor on the
complexity of consumer behavior. Through unparalleled technology,
advanced analytics, cross-industry data, and deep expertise, we
provide clarity that helps almost 7,000 of the world’s leading
brands and retailers take action and unlock business growth. We
understand more about the complete consumer, the complete store,
and the complete wallet so our clients can go beyond the data to
apply insights, ignite innovation, meet consumer demand, and
outpace the competition. Learn more at circana.com.
Circana Media ContactShelley
Hughesshelley.hughes@circana.com312-731-1782
Shelley Hughes
Circana
+1 312-731-1782
Shelley.Hughes@Circana.com