WASHINGTON, May 1, 2024
/PRNewswire/ -- Henricksen is pleased to announce the opening of
their Washington DC Experience Center located on the 5th
floor of 1725 I Street and the rebrand of COFCO, a Henricksen
Company ("COFCO"), to Henricksen.
The Henricksen Washington DC Experience Center will serve as a
place for the community and the AEC industry to gather for events,
meetings, continuing education, and networking. It will also
provide staff with a refreshed work environment that enables them
to showcase diverse and innovative ways of working. The new space
will facilitate an interactive experience and serve as catalyst for
the industry and local community to see workspaces in a different
way.
COFCO was acquired by Henricksen in 2022 because of an alignment
in core values and a shared vision for the future. The rebrand of
COFCO, to Henricksen in Washington
DC will bring national name recognition to the talented
local team and enhance their established regional industry
relationships.
"When we move to the new Experience Center, we will be branded
Henricksen, but we are the same team. We wanted to showcase how
well we know and understand the DC market through the design of the
space," said Kelly Hogan, Vice
President of Operations, Henricksen, Washington DC.
The new space is designed around different iconic Washington DC locations which represent
different styles of working. As an example, the formal conference
room is designated the "Library of Congress" and features rich
woods, soft luggage leather, a bust of Washington, and gold frames of the United States presidents and the CEO of
Henricksen. In contrast, the all-day café is designated "Union
Market" and features industrial lighting and bench seating to
reflect the atmosphere of Union Market itself.
"This Experience Center and the rebrand are game changers for
us," said Joan Waters, General
Manager, Henricksen, Washington
DC. "The space will help our clients and partners better
understand today's work environments and the rebrand will provide
more recognition in the market as Henricksen is a prominent
national brand."
The Henricksen name will be reflected on all Washington DC materials beginning in May,
including bid responses, presentations, invoices, email addresses,
and website.
"What excites me about the rebrand is having the name
recognition and being able to leverage the experience and resources
nationally that we need to grow locally," said Joanna Verdi, Vice President of Sales,
Washington DC.
The opening of the new Experience Center and the rebrand of
COFCO to Henricksen will pave the way for future growth in the
Washington DC market. Stay tuned
for news of future events to be held at the new Henricksen
Experience Center, including an open house later this summer.
About Henricksen
Henricksen is a full-service contract furniture dealership
specializing in office, healthcare, education, government, senior
living, and hospitality spaces. In 1962, Henricksen opened its
doors as a small, family-run dealership. Today, Henricksen is a
leading national dealership with 13 offices, over 340 full-time
employees, and annual sales topping $300
million. With 400+ manufacturer partnerships,
Henricksen offers an array of products from systems
furniture, case goods, seating, lounge, and conference
furnishings to architectural solutions including modular walls,
flooring, lighting, sound masking, and technology equipment.
Henricksen is the largest privately-owned dealer partner of HNI in
the United States. HNI's furniture
brands include Allsteel, HBF, The HON Company, and Gunlocke.
www.henricksen.com
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SOURCE Henricksen & Company Inc