NEW
YORK, May 3, 2024 /CNW/ -- Campari returns to
the red carpet on May 14-25, 2024.
The iconic red bitter brand continues its role as Official Partner
to the Festival de Cannes for the
third consecutive year.
Festival de Cannes is one of the most anticipated,
watched, and glamorous film festivals worldwide. Campari,
meanwhile, has a longstanding connection with the world of cinema,
having supported the industry and championed its film-making talent
for the last 40 years.
It's apt, then, that Campari has chosen the
opening of the 77th Festival to launch its We Are
Cinema campaign. Its role is to acknowledge human stories as
the inspiration for some of the world's greatest cinema. Building
on Campari's role as curator of aperitivo occasions, Campari
celebrates those real-life moments that become remarkable stories.
Viewers of the new campaign can expect a melody of cinematic
moments artistically brought to life and told through the vivid red
lens of Campari's creativity.
As both the festival and campaign unfurl, Campari
will again host and promote a series of events from the Campari
Lounge in the Palais de Festival, over-looking the
famous red-carpet. This year, the brand also introduces
Hyde Beach by Campari, a new
iconic space on Boulevard de Croisette, where stars and guests will
be welcomed, and events hosted throughout the festival.
Amongst their exciting program, Campari is
honored to announce both new and returning collaborations:
Cole
Walliser will be based in the Campari Lounge,
interviewing guests and celebrities. The director and celebrity
host, famous for the behind-the-scenes GlamBOT clips, will
eagerly tune into his entertaining dispatches covering the
red-carpet action from the lounge.
Campari is also rejoining forces with The
Hollywood Reporter, recording a special festival edition of the
Awards Chatter podcast with Kevin
Costner – director, writer, producer and star of
Horizon: An American Saga. Costner will join THR's Executive
Editor of Awards, Scott
Feinberg, live to talk about his returning to the big
screen Western, premiering at this year's Festival de Cannes.
One of the most anticipated events has to be the
Official Cannes After Party for Furiosa: A Mad Max
Saga. During the festival Campari will host this
star-studded event at Hyde Beach
by Campari in celebration of the latest installment of
this epic franchise.
Campari will also partner for the third year
with Breaking Through The Lens, a non-profit organization
which empowers women in film by facilitating access to vital
funding. Together, they will host the 'Crossing Borders' gala to
celebrate women who have transcended cultural borders. The evening
will include a panel discussion with globally renowned actress,
Diane Kruger, who will be joined
by other industry figures - including Campari Group Head of
Marketing, Julka Villa - to share their own unique experiences.
Campari is more than an aperitif. With such
unmistakable characteristics, the brand has long been a source of
passionate inspiration. Since its birth, Campari has always been at
the forefront of cocktail culture, inspiring passion in bartenders
across the world. With Camparino in Galleria, master mixologists,
serving up their famed cocktails - including Negroni and Campari
Spritz – the Campari Lounge and Hyde
Beach by Campari are the perfect places to raise a toast to
inspiring stories and the talent behind them.
Campari Group Head of Marketing, Julka Villa
comments: "We are delighted to return to Festival de
Cannes, this year bringing our
passion for cinema and stories through our global We Are
Cinema campaign to the iconic Festival setting. With a strong
and enduring legacy in the cinema world, creativity and passion
remain at the heart of everything we do. This year, we look forward
to continuing to bring this to our audience through a program of
remarkable moments throughout the Festival."
Please follow Campari's social media channels for
further information @campariofficial @CampariUSA.
Campari reminds you to enjoy responsibly.
#CampariCinema #WeAreCinema #Cannes2024
#FestivalDeCannes #DrinkResponsibly
https://www.campari.com/en-us/
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/CampariUS
https://www.instagram.com/campariusa/
ABOUT CAMPARI
Campari, the iconic, Italian red spirit sitting
at the heart of some of the world's most famous cocktails. Campari
was founded in Milan in 1860 by
Gaspare Campari, and pioneered by his son, Davide, who created
something so distinctive and revolutionary that its secret recipe
has not been altered since. Vibrant red in colour, Campari's unique
and multi-layered taste is the result of the infusion of herbs,
aromatic plants and fruit in alcohol and water. As well as being
unique and distinctive, Campari is extremely versatile, offering
boundless and unexpected possibilities. As a source of this
passionate inspiration since its creation seen through its
founders' creative genius, artists in different fields and the
world's best bartenders, Campari stimulates your instincts to
unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global
spirits industry, with a portfolio of over 50 premium and super
premium brands, spreading across Global, Regional and Local
priorities. Global Priorities, the Group's key focus, include
Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand
Marnier. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits industry. It
has a global distribution reach, trading in over 190 nations around
the world with leading positions in Europe and the Americas. Campari Group's
growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands
and businesses. Headquartered in Milan,
Italy, Campari Group owns 22 plants worldwide and has its
own distribution network in 26 countries. Campari Group employs
approximately 4,700people. The shares of the parent company Davide
Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been
listed on the Italian Stock Exchange since 2001.
ABOUT CAMPARI AMERICA
Campari America LLC is a wholly owned subsidiary
of Davide Campari-Milano N.V. Campari America has built a portfolio
unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America
manages Campari Group's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®,
Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier®
Cognac, American Honey®, Russell's Reserve®, The Glen Grant® Single
Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin,
Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho
Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum,
Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®,
Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO
Vodka®.
For more information:
http://www.camparigroup.com/en.
Please enjoy our brands responsibly.
ABOUT FESTIVAL DE CANNES
The Festival de Cannes is an event that brings together the
world's film professionals around an official competition and an
International Film Market, whose highly media-oriented aspect makes
it one of the first annual international events, contributing to
the world cinematic influence.
ABOUT CAMPARINO
Camparino in Galleria is the legendary bar opened by Davide
Campari in Milan's Galleria
Vittorio Emanuele II in 1915. The bar was opened opposite to
Caffè Campari, the establishment opened by Gaspare Campari
- Davide's father and the
creator of the bitter liqueur - in 1867. An instant hit
with the people of Milan, the bar
became synonymous with the city's aperitivo tradition and in 2015
marked its 100th anniversary. Following a renovation project, the
bar reopens to the public in autumn 2019 with a refreshed identity
and food and drink offering designed to consolidate its status as
one of the most influential establishments in the world for lovers
of mixology and gastronomic innovation.
Video - https://www.youtube.com/watch?v=CvXtxwfBNcQ
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SOURCE Campari