Integration Brings Holistic Revenue Forecasts and Reporting
Across Direct and Self-Service Channels; Lowers Customer
Acquisition Costs for Media Companies
NEW
YORK, June 19, 2024 /PRNewswire-PRWeb/ --
Boostr, the leading advertising management platform for media
companies, announced its strategic partnership with DanAds, the
premier provider of self-serve and advertising automation
technology. Through this collaboration, Boostr's state-of-the-art
ad management platform will fully integrate with DanAds'
self-service advertising automation tools, bringing self-service to
global media companies of all sizes. The integration will allow
broadcasters and media companies to automate the entire
self-service sales process, from media proposal generation
utilizing Boostr's ProposalIQ through planning, buying,
reconciliation, and billing within Boostr's order management system
(OMS). The expanded toolset enables a streamlined self-service
workflow for any type of media company, including broadcasters
selling across linear TV, digital, and streaming inventory, as well
as retail media networks and digital publishers selling across
multiple channels.
The integration will allow broadcasters and
media companies to automate the entire self-service sales process,
from media proposal generation utilizing Boostr's ProposalIQ
through planning, buying, reconciliation, and billing within
Boostr's order management system (OMS).
The strategic partnership enhances Boostr's ability to help its
clients drive profitable growth in today's dynamic digital
advertising landscape. The integration gives media companies a
holistic view across direct-sold and self-serve channels that
empowers media owners with consolidated, cross-channel, real-time
revenue forecasts. Boostr clients will now be able to automate
proposal generation, media planning, media activation, billing, and
reconciliation for direct-sold and programmatic deals and
self-service deals–all within a single platform. This will be
especially useful for broadcasters seeking holistic management of
linear TV, digital, and streaming inventory and retail media
networks (RMNs) seeking to activate additional revenue quickly. By
leveraging Boostr's CRM to segment, service, and upsell or
downgrade clients to the proper sales channel, media companies can
boost their customer LTV (lifetime value) and lower their CAC
(customer acquisition cost).
"We are excited to partner with DanAds to deliver a
comprehensive solution that addresses the complex needs of today's
media sales landscape," said David
Christopher-Morris, SVP of Products at Boostr. "Our combined
technologies will enable media companies to streamline operations,
increase revenue, and improve profitability with unmatched
precision and ease."
"We are thrilled to partner with DanAds to bring a revolutionary
solution to the market. This collaboration aligns perfectly with
our mission to empower media companies with the tools they need to
succeed in today's dynamic advertising landscape," said
Patrick O'Leary, CEO of Boostr.
"Partnering with Boostr allows us to enhance our self-serve
platform with industry-leading revenue management capabilities.
Together, we are creating a comprehensive solution that addresses
the critical needs of publishers and advertisers alike," said
Istvan Beres, CEO & Co-Founder
of DanAds.
Boostr, renowned for its user-centric ad sales management
solutions, has been at the forefront of enhancing media business
operations for the past decade. Its platform, designed by media
executives for media executives, boasts features like
next-generation revenue forecasting, dynamic rate card management,
and comprehensive inventory insights. With over 50 automated
workflows, Boostr enables sales and ad operations teams to save
valuable time, enhance collaboration, and boost profitability.
For more information, please visit: http://www.boostr.com.
About Boostr
Boostr is the leading provider of advertising management platforms
for publishers and media companies. Boostr's unified platform
streamlines sales, finance, ad ops, and RevOps workflows, enabling
businesses to close deals faster, automate tasks, and gain
real-time financial transparency. For more information about
Boostr, go to http://www.boostr.com.
About DanAds
DanAds is a leading global provider of self-serve and advertising
automation technology. The innovative platform empowers publishers
and advertisers to efficiently manage, optimize, and scale their
advertising campaigns. DanAds is committed to democratizing
advertising by providing user-friendly, AI-driven solutions that
enhance campaign performance and accessibility. With DanAds,
businesses of all sizes can harness the power of data-driven
advertising to reach their target audiences effectively. Learn
more: http://www.danads.com.
Media Contacts:
Boostr Contacts:
Luci Ogden
Sr Director of Account-Based-Marketing
logden@boostr.com
Matt Jaffe
boostr@relativity.ventures
DanAds Contact:
Marie-Lou Penin
DanAds
Head of Marketing
marie-lou.penin@danads.com
Media Contact
Kristin Kovner, K-Squared
Strategies, 2028415963,
kristin@ksquaredstrategies.com, https://www.boostr.com/
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SOURCE Boostr