Veritonic Enhances Brand Lift Solution with Actionable Benchmarks, Offering Advertisers Unparalleled Insights for Campaign Success Assessment
25 June 2024 - 6:00PM
Business Wire
Veritonic, the industry’s comprehensive audio analytics and
research platform, announced today the addition of benchmarks
within its Brand Lift measurement solution. The pioneering
Benchmarks enable the advertisers and agencies utilizing
Veritonic’s Brand Lift solution to gain a comprehensive view of
their campaign performance, discerning the effectiveness of their
efforts more accurately and facilitating informed decision-making
in refining strategies based on the rich data provided.
Founded on years of meticulously aggregated and analyzed data,
Veritonic provides the only Brand Lift solution in the industry
inclusive of lift benchmarks across an array of measurement
categories including Awareness, Favorability, and Intent, ensuring
a robust and up-to-date assessment of campaign impact.
Although lift levels wield considerable influence, in isolation
they don’t often encapsulate the entirety of performance metrics.
Veritonic’s new Brand Lift benchmarks provide crucial context by
comparing the lift performance of a specific campaign with that of
other brands.
"At Veritonic, our dedication lies in furnishing our clients
with unparalleled access to comprehensive, full-funnel data,
empowering them to win in audio,” said Scott Simonelli, CEO and
Founder of Veritonic. “Our latest benchmarking advancements not
only offer our clients a contextual grasp of campaign efficiency,
but also serve as a compass for future campaign optimizations which
pave the way for more impactful audio advertisement efforts and a
higher ROI.”
Veritonic’s Brand Lift solution empowers advertisers and
agencies to gauge the impact of their creative assets - including
baked-in ads, across a variety of audio and video outlets. The data
and analysis gleaned from the technology provides a highly
insightful view of campaign performance within a brand or agency’s
audience targeting requirements to establish a baseline of success
measures or areas for improvement.
Veritonic’s Brand Lift solution is available in both managed
service and self-serve tiers, ensuring that all stakeholders can
maintain a keen awareness of market dynamics, equipped with the
essential data and metrics necessary for informed decision-making
in both current and future audio campaigns of all sizes.
For more information about Veritonic’s Brand Lift solution and
benchmarks, contact sales@veritonic.com or visit
www.veritonic.com.
About Veritonic World-renowned brands, agencies,
publishers, and platforms rely on Veritonic’s comprehensive audio
research and analytics platform to research, test, and measure the
ROI of their audio assets and campaigns pre-market, in-market, and
post-campaign. The resulting insight enables clients to gain
confidence in their audio investment, mitigate risk through
optimization, and increase their return as they engage consumers
with compelling audio experiences. For more information, visit
https://www.veritonic.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240625452004/en/
For more information, press only: Kristin Charron VP,
Marketing at Veritonic kcharron@veritonic.com