Prodege Reports Nearly 30% Client Growth and Mobile Game Unique Purchasing Users 250% Above Industry Average
25 June 2024 - 9:00PM
Prodege, a cutting-edge consumer marketing and insights platform
powered by leading loyalty programs such as Swagbucks and
InboxDollars, is aggressively expanding its presence in the mobile
gaming sector, recognizing the immense potential for growth within
this dynamic industry. The company is leveraging its unique
position to attract new gamers to its partners' apps and maintain
their engagement using digital currency throughout various levels
of gameplay.
Prodege has already doubled its overall User Acquisition (UA)
spend year-over-year and is forecasting a tenfold increase in daily
gaming-specific UA spend by Q4 2024. Prodege is achieving an
average 14% conversion rate (CR) from U.S. game installs to in-app
purchases (IAP), far greater than the industry standard of about
4%. This aggressive growth strategy underscores Prodege's
commitment to becoming a major player in the gaming industry.
"Rewarded audiences like Prodege align perfectly with the gaming
industry because we can get new gamers into our partners' apps and
leverage digital currency to keep them engaged throughout their
gaming journey with level achievement rewards," said Alex Conner,
Prodege’s Senior Vice President of Revenue and Operations.
To even better serve its gaming partners, Prodege is expanding
its sales team with strategic hires in the APAC and EU regions.
This expansion aims to even further enhance client support and
drive additional growth. The company has had significant
year-over-year client growth and a remarkable 305% year-over-year
increase in Monthly Active Users (MAUs).
"We are excited about the transformative potential of gaming as
a major growth driver for the company in 2024 and beyond," stated
Chuck Davis, CEO of Prodege. "Our innovative strategies and
dedicated team are poised to lead the gaming sector, providing
exceptional value to our partners and members who find new and
exciting mobile games on our platforms.”
Prodege’s engaged consumers worldwide on its reward platforms
including Swagbucks, MyPoints, UPromise, CouponCause, Tada and
Ysense have already received more than $2.35 billion in rewards for
their everyday activities online and offline.
About ProdegeProdege (pro-dé-gée) is a
cutting-edge consumer marketing and insights platform powered by
leading loyalty programs that fuel client success. Prodege empowers
marketers to understand, reach and grow their customer base through
performance marketing campaigns and customer feedback. Brands can
reach customers in a rewarding environment through positive
interactions while loyalty programs cater to their most loyal
customers with brand safe offers and earning opportunities that
create even greater engagement and enriching experiences.
Visit www.prodege.com to learn more about our solutions.
Contacts
Corporate Inquiries
Nicole Zwolinski
Senior Director, Marketing
nicole.zwolinski@prodege.com
Media
ICR
Prodege-PR@icrinc.com