Strive and TurtleTree to Collaborate on a Immunity Support
Beverage for Adults and a Protein Powder to be Made Available to
the Public Q1 2025
SACRAMENTO, Calif. and SINGAPORE, June 26,
2024 /PRNewswire/ -- TurtleTree, a pioneer in
sustainable nutrition, today announces a multi-year strategic
partnership with Strive, a nutrition company focused on providing
sustainable, protein enriched beverages that are better tasting,
more nutritious and better for the planet. Strive currently offers
FREEMILK, a true milk alternative with fermentation-derived protein
and through the partnership with TurtleTree, plans to expand into
additional products including a immunity support beverage aimed at
adult nutrition as well as a ready-to-mix protein powder—both to
include TurtleTree's lactoferrin (LF+), the world's first
animal-free lactoferrin.
More than 83% of US consumers drink functional beverages as a
part of a self-care routine - a major increase in the last few
years as mental and physical wellness are being prioritized and as
more consumers are looking for functionality within the foods they
eat. The functional beverage landscape has a market size of
$200B with 7.49% CAGR, confirming the
need for more options being made accessible to the general
population. Strive and TurtleTree are committed to providing
products that will give the adult population the opportunity to
address some of their concerns and provide the functional
ingredients they are searching for. By creating an immunity support
beverage that includes TurtleTree's LF+, Strive can provide
consumers with the unique benefits of lactoferrin to support gut
health and iron regulation as well as immune support while ensuring
supplementation of the daily vitamins recommended.
"Here at TurtleTree, we are very excited about Strive's
ambitions and goals. We love that they are targeting an industry
and segment of a population that is only growing globally and is
ripe for more innovation in the market," said Fengru Lin, CEO, TurtleTree. "We are looking
forward to supporting Strive with our lactoferrin in order to
continue providing their target audience with more functional food
products to support longevity."
The immunity support beverage from Strive with LF+ will be an 8
oz carton with 12-15 grams of fermentation-derived whey protein and
250 mg of fermentation-derived lactoferrin (LF+). There will also
be a mix of 23 critical vitamins and minerals to enhance the
product geared toward aging adults.
"We created these products for a first launch into adult
nutrition for consumers who are concerned about longevity and
wellness. The health attributes of bovine lactoferrin and colostrum
are extensive and becoming more known to the general public," said
Dennis Cohlmia, CEO, Strive. "Now,
we can have an animal-free lactoferrin with prebiotics that is made
through precision fermentation, vegan-certified, and is
cruelty-free. We've known the team at TurtleTree for several years, and have
worked closely with them as they have developed the LF+. They are
the only company with a commercial product that meets FDA
Self-GRAS."
TurtleTree continues to have a stellar year receiving its vegan
certification from Vegan Action,
securing its first commercialization partnership and being
recognized in Fast Company's 2024 World Changing Ideas. To learn
more about the work that TurtleTree is achieving and its future
roadmap, please visit https://www.turtletree.com
Media
Portal: https://sites.google.com/turtletree.com/media/home
About TurtleTree
TurtleTree is a biotechnology company creating a new
generation of nutrition—one that's better for the planet, animals,
and people everywhere. Harnessing cutting-edge precision
fermentation technology, TurtleTree is creating better-for-you
ingredients sustainably and affordably, with benefits that enhance
not only plant-based foods but a wide variety of everyday food
products. In November 2023, the
organization received Self-GRAS for its animal-free lactoferrin and
received vegan certification in February
2024. For more information, please visit TurtleTree's
website and follow them on Instagram, Twitter, and LinkedIn.
About STRIVE
Strive Nutrition is a sustainably-focused Food & Beverage
company dedicated to bringing Novel Protein Products to market.
Strive's first product, FREEMILK, is revolutionizing the dairy
alternative market by harnessing the power of precision
fermentation whey protein, a process that allows for the creation
of dairy milk without the need for animal involvement. This
innovative approach ensures a product that not only rivals
traditional dairy milk in taste and texture but also champions
sustainability and animal welfare. Currently on the market in 21 US
states, plus Dubai
UAE, Strive FREEMILK is "Dairy Without the Cow." For more
information, please visit Strive's website and follow them on
Instagram, and LinkedIn.
Contact: Sofia Spieler
sofia@turtletree.com
315-395-1877
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SOURCE TurtleTree