Innovative Partnership Aims to
Revolutionize Global Hospitality and Airport Services
Through Advanced Digital Solutions with First
Launch Event at Taoyuan International Airport
HONG KONG, July 5, 2024 /PRNewswire/ -- Digital Domain
Holdings Limited ("Digital Domain", stock code: 547) and Mr.
Song Hoi See, Founder and CEO of
Plaza Premium Group, are thrilled to announce a groundbreaking
joint venture to initiate the business of digital human hospitality
services. This new entity aims to redefine the global hospitality
and airport services landscape with innovative digital human
technology and AI.
The joint venture will function as a separate entity,
utilizing the strengths of its parent company's core business in
Hollywood visual effects
technologies to provide industry leading innovations. This venture
combines Digital Domain's cutting-edge digital human technology
with Mr. Song's extensive expertise in global hospitality and
airport services through Plaza Premium Group. Together, they will
offer intelligent, interactive, and highly personalized services to
meet the various aspects of changing needs for modern
travelers.
Today, Digital Domain held the "The Next Frontier in
Travel" press conference at Taoyuan International Airport.
Distinguished guests, including Taoyuan City Mayor, Mr.
Chang San-Cheng, Digital Domain CEO,
Mr. Daniel Seah, Plaza Premium Group
Founder and CEO, Mr. Song Hoi See,
and Taoyuan International Airport Corporation Ltd. Chairman, Mr.
Yang Weifuu attended the event and
delivered speeches.
Strategic Vision and Expertise Unite
This collaboration represents the convergence of
two industry leaders:
- Digital Domain: With over 30-years experience in
creating some of the most breath-taking visuals for Hollywood films, the veteran VFX studio is now
ready to take some of its innovative technologies, originally
developed over the years for film, beyond the big screen. This
joint venture cements the company's first significant branch into
the commercialization of VFX technologies outside the realm of
media and entertainment. Specifically, the studio's Oscar winning
digital human technologies refined over decades of expertise and
Hollywood film-making experience
will be further refined and perfected to provide real-time services
in hospitality and travel industry through expert guidance and
collaboration with Plaza Premium Group.
- Mr. Song Hoi See
(Founder & CEO of Plaza Premium Group): A
visionary in global airport and travel hospitality, Mr.
Song Hoi See brings unparalleled
leadership and insight from his role as Founder and CEO of Plaza
Premium Group. With over two decades experience in the industry,
Mr. Song and his expert team in travel hospitality are based
in Hong Kong and operates in over
80 airports with over 250 locations. They are not only the largest
independently run pay-in lounge operation in the world but also
white labeling for 13 other brands globally. Mr. Song brings not
only his extensive knowledge in the travel and hospitality industry
to the table, but also his vast network of connections for
opportunities of digital human services to expand to, both within
and in surrounding industries.
Revolutionizing Hospitality and Airport Services
The collaboration will establish new industry standards by
combining cutting-edge real-time digital human technologies with
traditional hospitality services in the areas of travel, hotels,
tourism offices, duty-free and other concessions, call centers etc.
Through enhancing customer experience and operational efficiency,
the joint venture will aim to create a seamless combination of
digital innovation and personalized service across all hospitality
sectors.
Leadership and Innovation at the Helm
Mr. Song Hoi See's involvement is
a significant asset to the joint venture. His visionary leadership
and extensive experience with Plaza Premium Group will guide the
partnership toward achieving its goal of revolutionizing
the hospitality and travel sectors around the world. Daniel Seah, CEO of Digital Domain, stated, "Mr.
Song Hoi See's expertise will be key
in identifying and executing upon industry leading opportunities
with our technologies, but equally if not more importantly, Mr.
Song's values and passion are what I believe will be the foundation
of this successful partnership and the success of this
venture."
In partnering with award winning VFX house, Digital Domain, Mr.
Song Hoi See remarks, "Digital
Domain, as a Hollywood based
studio, is considered by many, to be a pioneer in Digital Human
Technology. Through their proven experience and leadership in
Digital Human Technology, we aim to leverage their experience in
delivering an innovative, and immersive customer service in
airports and hospitality sectors world-wide."
Driven by shared commitment to excellence and innovation, this
strategic collaboration marks a new chapter in the hospitality and
airport services industry. The joint venture is dedicating
itself to transforming customer experiences and setting new
standards for service and efficiency.
Notably, today's press conference featured a surprise
appearance by the virtual Teresa
Teng along side Daniel Seah,
CEO of Digital Domain. Their interaction leads to the introduction
of a brand new proof of concept highlighting the potential of
AI powered virtual human services
for travelers to interact with in the near future.
Aligned with the theme "Next Stop, the Future," the
conference showed a glimpse of what an airport VIP lounge equipped
with a virtual ambassador informational kiosk could be like for
future travelers. Driven by artificial intelligence-related
technologies, the virtual human kiosk provided essential assistance
such as elaborating PPL lounge offerings, route navigation, and
airport vicinity inquiries, all while adding a personable
response to human-computer interaction in real-time situations.
Embracing the added value of AI in the tourism and travel
service industry, Taoyuan City Government and Taoyuan International
Airport also provided co-organizational support for this press
conference. Mr. Chang San-Cheng,
Mayor of Taoyuan City, emphasized: "Currently, Taoyuan Airport has
developed an ecosystem spanning from production and manufacturing,
data storage, and now to AI applications, beyond advancing AI
services at Taoyuan Airport, this collaboration aims to enhance
global awareness of Taoyuan International Airport using AI
technology, for instance, using virtual technology to showcase
local celebrities welcoming guests at the concierge desk or
recreate famous Taiwan attractions
at the airport, creating an immersive experience that leaves
visitors with a deeper appreciation of Taiwan and Taoyuan International Airport, this
initiative seeks to elevate Taoyuan International Airport's global
ranking."
Digital Domain is refining its virtual human solutions for use
in smart kiosks. The company plans to collaborate with local
manufactures through cross-border licensing and remote technical
support. This effort aims to promote and expand AI virtual
human technology across various settings such as airports and
hotels. Taoyuan International Airport is optimistic about the
potential of integrating such technologies and supports the
development and implementation. Mr. Yang Weifuu, Chairman of
Taoyuan International Airport Corporation, stated: "Through the
collaboration between Digital Domain and Plaza Premium Group, a new
AI virtual assistant service has made its global debut at the Plaza
Premium Lounge at Taoyuan International Airport. This innovation
not only enhances the passenger experience but also marks a
significant step toward Taoyuan Airport becoming a smart airport. I
believe that with every new smart service that has been introduced
it will progressively improve the user experience, making travel
more convenient. Thank you to Digital Domain and our strategic
partner Plaza Premium Group for selecting Taoyuan Airport for
this launch and to everyone for their trust and support of Taoyuan
International Airport. Let's look forward together to the advanced
travel experiences that AI virtual customer service will
bring!"
Photos download:
https://bit.ly/3RXmeDD
About Digital Domain
Digital Domain Holdings Limited ("Digital Domain") is the
pioneer of creating transportive experiences. Throughout the last
30 years, Digital Domain has grown to lead the visual effects
industry, expanding globally the arm of virtual humans and
visualization. Digital Domain's rich legacy consists of hundreds of
feature films and episodes, thousands of advertisements, game
cinematics, and experimental immersive experiences. A creative
force in cutting-edge technologies, Digital Domain has brought
exceptional artistry to Academy Award-winning blockbusters of
Titanic, What Dreams May Come, and The Curious Case of Benjamin Button. Marvel Cinematic Universe
titles crushed all-time worldwide box office, such as the Avengers
franchise, and Stranger Things made a splash with Season IV.
As the first independent visual effects studio to successfully
enter Greater China, Digital
Domain has further paved the way towards virtual race since 2016.
Leaning into technologies of artificial intelligence and virtual
reality allows Digital Domain to create photorealistic and
emotionally expressive virtual humans, all in real-time, as well as
provides an advanced medium for human-computer and human-human
interactions in diverse virtual scenarios.
Digital Domain is listed on the Hong Kong Stock Exchange (Stock
code: 547). Digital Domain has locations including Los Angeles, Vancouver, Montreal, Beijing, Shanghai and Hyderabad.
Digital Domain official website -
WWW.DIGITALDOMAIN.COM
About Plaza Premium Group as Strategic Partner
Plaza Premium Group, headquartered in Hong Kong and established in 1998, is a
pioneering global airport hospitality services provider. With a
mission to Make Travel Better, the group introduced the world's
first independent airport lounge concept.
Today, PPG operates the largest network of international airport
lounges worldwide and offers a 360-degree airport experience with
13 brands under its portfolio, spanning over 1,600 touchpoints
across more than 80 international airports and 30 countries &
regions worldwide.
From airport lounge brands - Plaza
Premium Lounge & Plaza Premium First, to terminal hotels -
Aerotel & Refreshhh by Aerotel, to concierge services -
ALLWAYS, a range of airport dining concepts, global reward and
membership program - Smart Traveller, and travel experience
ECOsystem - oneTECO, the group is at the forefront of transforming
airport experience for the better through innovative and human-led
solutions. PPG's commitment extends beyond its own brands, as it
also provides lounge management and hospitality solutions to
leading airlines, alliances, and corporates worldwide. Partnerships
include renowned names such as American Express, Capital One,
Cathay Pacific Airways, SkyTeam, Star
Alliance, Visa, and many more.
Plaza Premium Group has over 80
accolades demonstrating its exceptional achievements and commitment
to service excellence. Notably, the group has received the
prestigious "World's Best Independent Airport Lounge" award at the
World Airline Awards by Skytrax for eight consecutive years from
2016 to 2024. TTG Asia also recognized the group as the "Best
Airport Lounge Operator" in 2018, 2019 and 2023. In 2020, it
achieved the "ISO 9001:2015" certification for its Hong Kong
Headquarters. Furthermore, the group's Founder and CEO, Mr.
Song Hoi-see, was awarded the "Ernst
& Young Entrepreneur of the Year" and "Master Entrepreneur of
the Year Malaysia" in 2018.
With a team of over 5,000 dedicated talents, PPG serves more
than 20 million global passengers annually. Through a continuous
pursuit of innovation and excellence, the group is experiencing
exponential growth globally.
To learn more: https://www.plazapremiumgroup.com/
Connect with us: FB, IG, @plazapremiumlounge and WeChat
@PlazaPremiumGroup
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SOURCE Digital Domain Holdings Limited