Ahead of the world Emoji day and following the bid to
get the sex emoji, LELO moves a step further and calls on the
public to show off their support in the creation of the sex toy
emoji in an effort to break the stigma surrounding
masturbation.
NEW YORK, July 17, 2024 /PRNewswire/ -- As an advocate
for a sex-positive lifestyle, sexual wellness
brand LELO supports texting and all it entails as it
liberates and allows us to express things we might not say face to
face to another person. As already stated in an attempt to get the
sex emoji approved, there is nothing like the right emoji to
elevate an everyday conversation. And yet in spite of this there is
no pictogram dedicated to sex, self-pleasure or sex toys. So,
in an effort to further normalize and break the stigma around
masturbation, as well as the sex toy industry, LELO will petition
Unicode to create the sex toy emoji.
In order to do so, we need the help from all and ask for your
support by signing the LELO petition via Change.org. The
goal is to reach 1 million signatures in time for the submission of
the petition next year.
In 2021, the market was valued at USD
34.95 billion and it is expected to rise to 75 billion by
the end of the decade (*).
More importantly the rise in the use of sex toys clearly points
to the changing attitudes towards pleasure and sexual wellness, and
the effect it has on mental health and overall wellness. Various
LELO surveys and intel tell us that:
- 78% of people own a sex toy as of 2024, the number
almost doubling when compared to the pre-pandemics.
- The share of men and women buying sex toys is
49:51.
- 84% of women own at least one sex toy, 55% of those are
clitoral stimulators.
- Europeans buy more sex toys than Americans.
- Three out of four agree that sex toys and masturbation are
still a taboo in society.
- Sex toy owners are 45% more likely to report that they
are happy with their sex life.
- 98% agree that an orgasm causes the biggest surge of happiness
naturally.
- There's a tonne of articles online about the benefits of
masturbation, summarizing the pros of the practice.
Earlier survey done by LELO on the use of emoji revealed
that:
- 76% of respondents say that they use emojis when
communicating about sex.
- Half of those participating in the survey use emojis regularly,
not just for sexting.
- The most popular ones being water droplets.
- 54% agree there should also be an emoji for safe sex and sex
toys.
"No matter how much we have all started paying attention to our
bodies and minds, there's a worrying trend concerning sexual
wellness. It is the silence. We can talk about supplements,
about mental health, but at the same time dread talking about
masturbation. Both in the context of self-care, and the context of
pleasure! This also makes masturbation incredibly difficult to
study. People get increasingly uncomfortable with disclosing such
personal and intimate details of their lives. As a sexual wellness
brand, LELO is acutely aware of the lack of conversation
surrounding the topic of masturbation," says LELO CMO Luka
Matutinovic.
"And the ability to talk about sexuality in every medium is
essential when it comes to personal wellbeing. This prompted LELO
to submit an official application to Unicode to create the first
official sex emoji and now we want to take this cause even further
and petition for the creation of the sex toy emoji. For us sexual
wellness goes beyond just making the best possible products. For
us, sexual wellness is also spearheading this cause for
the entire industry and general public, creating spaces and
tools for unencumbered sexual expression. It is said that shame
disappears when you create safe spaces for stories to be told. We
would like to add that having adequate words or substitution for
words, like an emoji, further helps erase the shame. It is because
of this that the next milestone in fully liberating the discourse
on sex is this sex toy emoji," adds Matutinovic.
Logo:
https://mma.prnewswire.com/media/2443946/4773731/LELO_Logo.jpg
Photo: https://mma.prnewswire.com/media/2459360/LELO_Emoji.jpg
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SOURCE LELO