The partnership marks
the Barcelona-based company's first presence in physical
retail stores in the U.S.
MORRISTOWN, N.J., July 23,
2024 /PRNewswire/ -- Today, ISDIN, a leading global
skincare company, announced its entry into Sephora U.S.
The company's hero sunscreens, Eryfotona Actinica and Eryfotona
Ageless, and body lotion Uradin Lotion 10, officially launch today
on Sephora.com. Additionally, on Thursday,
August 1, Eryfotona Actinica and Eryfotona Ageless will roll
out in 323 Sephora stores across the
United States – the company's first launch into
brick-and-mortar stores in the U.S.
"We could not be prouder to launch our company into Sephora
Americas," said Enrique Alonso,
ISDIN USA Country Manager. "As the
bestselling sunscreen in Spain, we
wanted to make our products more accessible to beauty consumers in
the U.S., and Sephora is the perfect partner to take our company to
the next level with this audience. We look forward to introducing
our incredible products to the Sephora community."
"We are thrilled to expand our partnership with ISDIN in
the US as we continue to grow this exciting, emerging category
of prestige sun care," said Brooke Banwart, SVP Skincare Merchandising at
Sephora. "As global leaders in sun protection and photo-aging,
ISDIN offers innovative and effective SPF products with advanced
formulas, designed to support all skin types. We look forward to
introducing this brand to our clients and know that it will be a
valuable addition to our skincare assortment."
Headquartered in Barcelona,
Spain, ISDIN debuted to the U.S. market in 2016 and has
since grown into a staple company for American dermatologists and
consumers alike, having grown 45% CAGR since 2020. ISDIN is most
known for its award-winning, patented 100% mineral sunscreens,
Eryfotona Actinica and Eryfotona Ageless, which represent nearly
half their U.S. sales. The Eryfotona sunscreens are formulated with
patented DNA Repairsomes®️, clinically proven to protect and help
repair existing sun damage.
To shop ISDIN products via Sephora, visit
http://sephora.com/product/isdin-eryfotona-actinica-ultralight-mineral-sunscreen-spf-50-P512976.
About ISDIN®
For nearly fifty years, ISDIN has
pioneered skincare innovation. As Spain's leading sun care brand, ISDIN
delivers advanced formulas for well-aging with enjoyable
textures through the extensive research of their global
network of scientists and dermatologists. Driven by a passion to
inspire people around the world to love their skin, ISDIN
skincare products are designed to protect against, repair, and
correct sun damage. Recognized internationally in dermatology,
Barcelona-based ISDIN is a
leading presence in over 40 countries.
About Sephora Americas
Since its debut in North America 25 years ago, Sephora has been a
leader in prestige omni-retail with the mission of creating an
inviting beauty shopping experience and inspiring fearlessness in
our community. With the goal of delivering unbiased shopping
support and a personalized experience, Sephora invites customers to
discover thousands of products from more than 360 carefully curated
brands, explore online and through our mobile app, enjoy services
at the Beauty Studio and engage with expertly trained Beauty
Advisors in more than 600 stores across the Americas. And with
its long-term strategic partnerships with Kohl's, customers can now
shop a fully immersive, premium beauty destination, with over 850
locations nationwide. Clients can access the free-to-join
Beauty Insider program and digital community, which together
enhance the experience of Sephora's passionate clients.
Sephora has been an industry-leading champion of diversity,
inclusivity, and empowerment, guided by our longstanding company
values. In 2019, Sephora announced a new tagline and manifesto, "We
Belong to Something Beautiful," to reinforce its dedication to
fostering belonging amongst all clients and employees and to
publicly strive for a more inclusive vision for retail in the
Americas. Sephora continues to give back to our communities and
advance inclusion in our industry through its social impact and
equity programming, called the Sephora DE&I Heart
Journey.
For more information,
visit: https://www.sephora.com/about-us and @Sephora on
social media. For media inquiries, please visit our Sephora
Newsroom or email ExternalComms@sephora.com.
To learn more, please visit www.isdin.com/us.
PR CONTACT: EvolveMKD, ISDIN@EvolveMKD.com
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SOURCE ISDIN Corp.