Latest partnership extends Bolt's positioning
as the preferred, brand-friendly accelerated checkout technology
for merchants
SAN
FRANCISCO, July 23, 2024 /PRNewswire/ -- Bolt, a
leading checkout technology company, today announced a partnership
with LuisaViaRoma, an online luxury fashion retailer, to
enhance the checkout experience for its U.S. digital
storefront.
LuisaViaRoma will leverage Bolt's shopper
network to recognize U.S. shoppers and enable a seamless one-click
checkout.
This announcement comes on the heels of LuisaViaRoma's much
anticipated brick-and-mortar debut in the U.S., where the company
announced the opening of its first flagship store in New York City and new digital experiences for
American shoppers. LuisaViaRoma will leverage Bolt's large and
rapidly growing shopper network to recognize coveted U.S. shoppers,
log them in without requiring a password, and enable a delightful,
frictionless one-click checkout leading to an increase in
conversion rate.
"We're excited to partner and innovate with LuisaViaRoma to help
make its checkout experience even better for its growing American
customer base," said Justin Grooms,
CEO of Bolt. "For Europe-based
retailers looking to capture the attention and wallets of US
consumers, Bolt provides the ideal solution with our network of
over 80 million U.S. shoppers. As we look to the future, we are
laser-focused on expanding our reach and capabilities into
Europe and other global
markets."
Underpinning Bolt's partnership with LuisaViaRoma is its
unwavering commitment to providing global retailers with a
best-in-class product offering and customer experience. In
March 2024, Bolt partnered with
leading global digital payments provider Checkout.com to become its
one-click checkout provider, and for Checkout.com to be Bolt's
preferred payment partner. Checkout.com focuses on boosting
merchants' acceptance rates and conversion performance by offering
modularity and scalable payment solutions. This partnership further
cemented Bolt's standing as a merchant-first and payment-agnostic
technology provider, providing European retailers with a
best-in-class one-click checkout solution. Through additional
partnerships and the onboarding of new enterprise retailers like
LuisaViaRoma, Bolt plans to deepen its reach and impact in the
region in the near future.
"As we look to accelerate our growth in the U.S. market and
differentiate our beloved brand to new shoppers, we look to
partners that share our values around innovation, flexibility, and
customer experience, we are excited to partner with Bolt," said
Tommaso Maria Andorlini, CEO of LuisaViaRoma. "We were impressed by
Bolt's proven ability to offer an elegant customer experience that
drives conversion and revenue, and we look forward to leveraging
our partnership as we deepen our foothold in the U.S."
The next phase of this partnership will include the
implementation of Bolt in LuisaViaRoma's mobile app as well as
Bolt's support on the retailer's activations during Fashion Week in
New York.
For more information on Bolt's leading checkout technology,
visit bolt.com.
About Bolt
Bolt provides retailers with best-in-class
customer conversion through seamless and secure one-click checkout.
Leading brands like Saks OFF 5TH, Revolve, Benefit Cosmetics, and
Casper leverage Bolt's Universal Shopper Network to recognize and
connect with over 80M
customers—approximately one third of US online shoppers. Bolt works
within retailers' existing tech and payments stack and helps them
provide an enhanced, friction-free buying experience for their
customers with no added third-party-branded buttons or redirects.
To learn more, visit bolt.com.
About LuisaViaRoma
LuisaViaRoma is one of the world's
leading luxury fashion e-tailers, founded in 1929 by the Panconesi
family with the opening of a small hat boutique in Via Roma in
Florence. Today, the flagship
store is still a symbol of artistic thinking and experimentation.
With a pioneering approach, in the early 2000s LuisaViaRoma
launched LUISAVIAROMA.com, a digital platform that makes luxury
fashion accessible and revolutionizes the way it is experienced by
combining e-commerce with cutting-edge concept stores. LuisaViaRoma
offers a selection of men's, women's and children's clothing and
accessories, beauty products and homewares, with collections from
over 500 international luxury brands including Gucci, Saint
Laurent, Moncler and Valentino. LuisaViaRoma is also dedicated to
sustainability. In 2019, it introduced LVRSustainable, a section
dedicated to the leading conscious products and brands in fashion.
This initiative allows clients to make environmentally responsible
choices without compromising on style.
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SOURCE Bolt