Funds support Emergency Management and Disaster Risk
Reduction to provide immediate and lasting help.
TORONTO, July 25,
2024 /CNW/ - GreenShield is proud to announce its
partnership with the Canadian Red Cross Disaster Response Alliance
(DRA), progressing their commitment to proactively support disaster
relief efforts. With an annual donation of $200,000, GreenShield will help the Canadian Red
Cross assist families, businesses, and communities after a
disaster.
"As a non-profit social enterprise, GreenShield is committed to
improving the health and well-being of the communities we serve,"
said Mandy Mail, Executive Vice
President, Head of Marketing, Communications & GreenShield
Cares. "Our partnership with the Canadian Red Cross Disaster
Response Alliance is a critical step forward to accelerate our
ability to support Canadians in times of crisis. We recognize the
need for humanitarian support and the important role we play to
stand by those impacted."
Through the DRA, the Canadian Red Cross can pre-position
supplies, and ensure systems and disaster teams are ready to
respond across the country. The DRA is crucial within Red Cross to
help expand its preparedness efforts, so they can continue to be
there when Canadians need them.
As Canada's only national
non-profit health and benefits company, GreenShield puts Canadians
first, at the centre of all they do. By formalizing their
partnership with Canadian Red Cross' DRA, GreenShield will make a
positive, long-lasting impact on Canadians, all in pursuit of the
company's mission of Better Health for All.
As a non-profit social enterprise, GreenShield reinvests its
earnings and redeploys its health services to support Canadian
communities. The company's overarching goal is to reinvest
$75 million to improve the lives of
at least one million Canadians by the end of 2025.
In addition to being part of the Canadian Red Cross' DRA,
GreenShield will continue to support disaster relief efforts by
offering two hours of free GreenShield Health virtual therapy to
Canadians in times of crisis. Employees can also volunteer with the
Canadian Red Cross in a variety of ways, such as by providing
check-in calls through the Friendly Calls program to connect with
people who could benefit from greater connection, or who may have
limited social and family links.
About GreenShield:
GreenShield is an integrated health and benefits organization
and the first organization in Canada to operate as a payer-provider —
offering insurance, administering benefits, and paying claims as a
'payer' while offering health services such as mental health,
pharmacy, and telemedicine services as a 'provider.' Integrating
both sides of the payer-provider equation enables GreenShield to
simplify access to care, remove administrative barriers, and
improve health outcomes for its customers.
GreenShield is uniquely structured as a non-profit social
enterprise that reinvests its earnings and redeploys its services
to support equity-seeking Canadian communities via its social
impact brand, GreenShield Cares. The company's overarching goal is
to generate $75 million of social
impact investments to improve the lives of at least 1 million
Canadians by the end of 2025, focusing on mental health, oral
health, essential medicines, and chronic disease
management.
As the industry's noble challenger, GreenShield continues to
innovate, evolving its offerings and services to deepen its mission
of Better Health for All.
GreenShield is comprised of three non-profit entities: Green
Shield Canada (GSC), Green Shield Association (GSA) and Green
Shield Canada Foundation (GSCF), and GSA's wholly owned
subsidiaries, including Green Shield Health Inc. and Green Shield
Administration Inc.
For media inquiries or further information, please contact:
Madeline Salerno, Corporate
Communications
GreenShield
416-523-5474
Madeline.salerno@greenshield.ca
SOURCE GreenShield