Invoca is the revenue execution platform with
the most direct integrations with social ad platforms, enabling
marketers to drive revenue across the entire buyer journey
SANTA
BARBARA, Calif., July 31,
2024 /PRNewswire/ -- Invoca, the leader in revenue
execution platforms, today announced the addition of new no-code
integrations for Pinterest, Snapchat, and TikTok to its suite of
social advertising integrations that also includes Meta (Facebook,
Instagram, Facebook Messenger, and Meta Audience Network). These
new integrations extend Invoca's strategy to activate AI-powered
first-party data from phone conversations into the broadest set of
digital advertising platforms. With Invoca, marketers have the
power to target their most valuable audiences with the right ads at
the right time across every digital channel, measure the full
impact of their campaigns on business results, and make the right
optimizations to increase revenue and return on advertising spend
(ROAS).
![Invoca announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network). Invoca announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network).](https://mma.prnewswire.com/media/2472192/Invoca_Social_Advertising_Integrations.jpg)
Invoca's Social Advertising Integrations Solve Critical Pain
Points for Marketers
According to eMarketer, U.S. social
network ad spend will increase 13.5% in 2024 to $82.88 billion1 and is
predicted to exceed ad spend on traditional search by 2026.
Despite rising investments in social ad spend, overall marketing
budgets are shrinking. A recent study by Gartner reveals that 2024
marketing budgets have fallen by 15% as CMOs pursue growth in the
"era of less."2 This environment places
heightened pressure on marketers to deliver business value from
paid media investments and prove the impact of their campaigns on
the bottom line.
Invoca provides offline attribution and audience targeting data
for the broadest set of digital advertising platforms, enabling
marketing leaders to measure and optimize the efficacy of their
spend from first touch to final sale. It's why leading businesses
like University Hospitals, AutoNation, BBQ Guys, and Rentokil use
Invoca to increase revenue and ROAS from social advertising. Invoca
attributes the marketing source of every call and uses AI to
automatically analyze the conversation to detect if the call is a
lead and resulted in a conversion, activating that data in social
ad platforms to fuel better audience targeting and
optimizations.
"More than ever, B2C marketers have to connect all of their
media investments to revenue. They need to connect their critical
first-party data into the broadest set of digital platforms
possible," said Peter Isaacson, CMO
of Invoca. "We have recently expanded our integrations into TikTok,
Snapchat, and Pinterest because social advertising isn't a
nice-to-have for marketers – it's a critical step in the buying
journey. Marketers now have total visibility into how social ads
drive revenue, so they can optimize spend and improve audience
targeting."
Invoca Boosts Social Advertising ROAS with AI-Powered
First-Party Data
Audience targeting powered by AI
Marketers often
struggle to deliver the right ads to the right people at the right
time across social media platforms, missing their most valuable
audiences while wasting budget serving ads to unqualified leads or
existing customers. Invoca solves this challenge by enabling
marketers to use AI-powered first-party data from phone
conversations to retarget past callers ready to convert, exclude
callers who already converted or aren't leads from seeing ads, and
use their most valuable callers as lookalike audiences to extend
their reach by targeting new, high-value customers.
Complete attribution and accurate campaign
measurement
In many industries, including healthcare,
telecom, home services, insurance, financial services, automotive,
and travel, phone calls are the most valuable leads from social
advertising. Calls convert to appointments and sales 2x-3x more
than web leads, and often for more revenue but these leads have
been historically difficult to measure. Invoca not only attributes
the marketing source of every call, but analyzes the conversation
for intent and outcome and also ingests revenue data from a
business's CRM to attach data to each call. By activating this data
in social ad platforms, marketers can see a unified view of their
social ad performance.
Marketing spend optimization
Invoca passes call value
data in real time to social ad platforms to fuel better smart
bidding optimizations and enable marketers to increase conversion
rates, revenue, and ROAS by doubling down on what's most effective
and eliminating spend on underperforming campaigns.
"With Invoca's AI, we are able to measure our call-driven ad
performance on platforms such as TikTok or Facebook and optimize
our campaigns to drive the best quality calls," said Joel Citron, Chief Information Officer of AI
Media Group. "Without the technology to track customer journeys
that begin online but end with a phone call, we would not know if
the caller was a lead and if that call resulted in a sale."
Cross-channel performance data
Invoca also enables
marketers to compare the impact of their social advertising against
other digital channels like Google Ads, display, and SEO. By
knowing what's driving the most high-value phone leads and
conversions, marketers can make the right strategic decisions to
drive better business results.
Rogers, an Invoca customer and Canada's largest telecom company serving over
10.8 million subscribers, uses Invoca to attribute and optimize
phone call conversions from their search and social advertising.
With Invoca, Rogers can see each placement that ultimately
contributes to a phone call conversion and optimize for what's
driving the best results. Rogers also uses Invoca's Meta
integration and first-party data from calls to inform retargeting,
lookalike audiences, and suppression, helping them target the right
prospects with the right ads at the right time. Using Invoca,
Rogers' marketing team has doubled their volume of qualified leads
and driven an 18% lift in net revenue from paid search.
For more information about Invoca's full suite of social
integrations, visit www.invoca.com/product/social-advertising.
These new integrations are now included for Invoca Enterprise and
Elite customers and available for purchase for Invoca Pro
customers.
Additional Resources:
- Drive more revenue from social media advertising with Invoca's
integrations
- How real-time revenue execution platforms drive business
growth
About Invoca
Invoca is a revenue execution platform
that connects marketing and sales teams to help them track and
optimize the buying journey to drive more revenue. By using a
comprehensive revenue execution platform with deep integrations
with leading technology platforms, revenue teams can better connect
their paid media investments directly to revenue, improve digital
engagement, and deliver the best buyer experiences to drive more
sales. With Invoca, top consumer brands, including AutoNation,
DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable
results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including
Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth
Partners, and Salesforce Ventures. For more information, visit
www.invoca.com
1
https://www.emarketer.com/content/us-social-network-ad-spend-will-10-higher-than-previously-expected
2
https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024
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SOURCE Invoca