Fans of the film can now get their hands on an exclusive
collection of products including a Limited-Edition Beetlejuice
flavour, with more thrills to come.
ATLANTA, Aug. 8, 2024
/PRNewswire/ -- Today, Fanta® and Warner Bros. Pictures
are excited to announce a global partnership ahead of the release
of the highly anticipated movie Beetlejuice Beetlejuice –
debuting in cinemas on September
6th, 2024. Manifesting the spirit of the
mischievous demon, Fanta® and Warner Bros. Pictures are
coming together to bring a taste of the Afterlife to consumers
across the globe.
Fanta® is summoning Beetlejuice with his own
Limited-Edition Fanta® Beetlejuice flavour, with the
packaging showcasing the titular character himself, played by
Michael Keaton. The new product
offers a unique flavour expression and the iconic black-and-white
striped design associated with Beetlejuice, available for a limited
time.
The full Fanta flavour range will receive limited time makeovers
featuring the Beetlejuice Beetlejuice characters, including
(range varies by market) Orange - Astrid (played by Jenna Ortega), Strawberry - Lydia Deetz (played by Winona Ryder), Pineapple - Delia Deetz (played by Catherine O'Hara), as well as Grape -
Delores (played by Monica Bellucci),
Lemon - Wolf Jackson (played by
Willem Dafoe) and Strawberry Kiwi -
Bob (the Shrinker!) Products feature a QR code that can be
scanned for access to exclusive physical and digital experiences,
including the chance to win tickets to catch the new movie
Beetlejuice Beetlejuice in cinemas.
Nothing evokes the upcoming spooky Halloween season like a trip
to Winter River, where three
generations of the Deetz family return to soon find their lives
turned upside down when the portal to the Afterlife is accidentally
opened. Soon there's trouble in both realms because, once summoned,
it's only a matter of time before Beetlejuice unleashes his very
own brand of mayhem!
Halloween is one of the only celebrations where you can shake
off the obligations that often come with other holidays, and it
represents the opportunity to define your experiences in your own
terms – from what we do to who we spend it with. This year,
Fanta® is encouraging the world to 'Summon What
You Wanta' by offering new ways to celebrate Halloween your
way, with exclusive access to the season's most sought-after new
film – Beetlejuice Beetlejuice – and through a range of
consumer activations in September and October.
Dana Nussbaum, Executive Vice
President, Worldwide Marketing at Warner Bros. Pictures comments,
"We are so thrilled to be bringing the wildly imaginative and
ghoulishly creative Beetlejuice Beetlejuice to theaters this
September and are proud to partner with Fanta® on this
character's long-awaited return to the big screen.
Fanta® is a brilliant collaborator and has delivered a
truly inventive spin on their product with a limited-edition lineup
that pairs perfectly with visionary filmmaker Tim Burton's iconic creation."
Ibrahim Salim Khan, VP Global
Category Strategy, Fanta at The Coca-Cola Company adds, "We're
excited for fans to try out our special new Fanta®
limited edition flavour - an unmissable extension of the Fanta®
range. There's more to come with this iconic partnership, so keep
an eye out for a series of Beetlejuice-themed experiences that will
be rolled out throughout September and October, so you can get up
close and personal with the film of the season."
In addition to the new products, Fanta® is set to
announce opportunities for unparalleled access to Beetlejuice
Beetlejuice, including virtual and in-person immersive
experiences. The limited-edition Fanta®
Beetlejuice products will grant access to a range of
experiences, accessible by scanning the QR code and downloading the
Coca-Cola App or arriving at the OneXP page, opening a world of
activity, with further announcements on these exciting experiences
due to be revealed soon!
The Fanta® Beetlejuice Beetlejuice
range is available beginning 12th August in over 50
markets across the globe.
To find out more information on the partnership and Summon
What You Wanta, please visit https://www.fanta.com/
Fanta and Beetlejuice Beetlejuice was created by WPP Open
X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT,
Hogarth, Subvrsive, and VML.
Notes to editor
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater,
Topo Chico, BODYARMOR, Powerade,
Costa, Georgia, Gold Peak, Honest
and Ayataka. Our nutrition, juice, dairy and plant-based beverage
brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly
transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We seek to positively
impact people's lives, communities and the planet through water
replenishment, packaging recycling, sustainable sourcing practices
and carbon emissions reductions across our value chain. Together
with our bottling partners, we employ more than 700,000 people,
helping bring economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us on
Instagram, Facebook and
LinkedIn.
About Beetlejuice Beetlejuice
Beetlejuice is back! Oscar-nominated, singular creative
visionary Tim Burton and Oscar
nominee and star Michael Keaton reunite for Beetlejuice
Beetlejuice, the long-awaited sequel to Burton's award-winning
Beetlejuice. Keaton returns to his iconic role alongside
Oscar nominee Winona Ryder as
Lydia Deetz and two-time Emmy winner
Catherine O'Hara as Delia Deetz, with new cast members Justin Theroux, Monica
Bellucci, Arthur Conti in his
feature film debut, with Emmy nominee Jenna
Ortega as Lydia's daughter, Astrid, and Oscar nominee
Willem Dafoe.
After an unexpected family tragedy, three generations of the
Deetz family return home to Winter
River. Still haunted by Beetlejuice, Lydia's life is
turned upside down when her rebellious teenage daughter, Astrid,
discovers the mysterious model of the town in the attic and the
portal to the Afterlife is accidentally opened. With trouble
brewing in both realms, it's only a matter of time until someone
says Beetlejuice's name three times and the mischievous demon
returns to unleash his very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by
Alfred Gough & Miles Millar, story by Gough & Millar and
Seth Grahame-Smith, based on
characters created by Michael
McDowell & Larry
Wilson. The film's producers are Marc Toberoff, Dede
Gardner, Jeremy Kleiner,
Tommy Harper and Burton, with
Sara Desmond, Katterli Frauenfelder,
Gough, Millar, Larry Wilson,
Laurence Senelick and Brad Pitt executive producing.
Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A
Film by Tim Burton, Beetlejuice
Beetlejuice, which will be released only in theaters and IMAX
on September 6, 2024 in North America, and internationally beginning 4
September 2024. It will be distributed worldwide by Warner
Bros. Pictures.
Photo -
https://mma.prnewswire.com/media/2477623/Fanta_Halloween_Family_Hero.jpg
Logo -
https://mma.prnewswire.com/media/2477624/Fanta_Beetlejuice_Logo.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/fanta-and-warner-bros-pictures-announce-global-partnership-with-the-highly-anticipated-new-movie-beetlejuice-beetlejuice-with-limited-edition-flavour-302217255.html
SOURCE Coca-Cola