Segway Boosts Paris’s Sustainable Mobility with Summer Free Ride Campaign
10 August 2024 - 3:00AM
Global micro-mobility powerhouses Segway and Tier-Dott have joined
forces to offer 10,000 free e-bike rides to visitors
and locals from July 26 through August 11. This campaign is part of
a broader effort to promote sustainable travel solutions
in Paris, one of the world's most visited
cities. The partnership aims to alleviate traffic congestion
and ensure seamless mobility for both tourists and residents.
Enhancing Urban Mobility in Paris
Segway ensures green mobility and reduces traffic
pressure during major international events by alleviating the load
on public transportation systems with 10,000 free rides. This
initiative, running from July 26 to August 11, provides
eco-friendly travel options, supporting Paris’s sustainability
goals and easing public transport congestion caused by a surge in
visitors.
New users can register on the Dott app, scan a QR code,
and enter the "Segway" code to receive a free 20-minute ride and a
discount. Vehicles with "Simply Moving in Paris" stickers and
Segway logo hangtags will enhance visibility
“Paris’ significant investments in bike lanes, along with
supportive government policies, facilitates the growth of e-bike
services. We aim to welcome visitors and users from around the
world to this special event, showcasing Paris as an iconic city
that excels in sustainable transportation,” says Alan Zhao, one of
Segway’s Directors.
The Role of Micro-Mobility in Urban
Environments
Micro-mobility solutions, such as e-bikes, are increasingly
recognized for their efficiency and environmental benefits. Segway,
in collaboration with over 240 shared mobility operators worldwide,
has been at the forefront of these developments since 2018. The
initiative to offer free rides aligns with a global trend towards
reducing urban congestion and emissions, supporting cities in their
quest to become more sustainable.
Impact and Public Reception
Integration of shared mobility options like electric bikes and
scooters has significantly eased urban congestion and enhanced the
city’s sustainability efforts, Segway's free ride campaign
during Paris's peak tourist season showcases its market leadership
and commitment to community service, fostering a safer, smarter,
and greener travel ecosystem.. This approach not only addresses
immediate transportation needs but also encourages long-term
behavioral changes among residents and tourists alike. This
initiative aligns with the broader European trend towards
sustainable urban mobility, with a significant portion of travelers
preferring eco-friendly options.
A Broader European Commitment to
Sustainability
Across Europe, urban centers are increasingly embracing green
mobility. The European Green Deal, aiming for climate neutrality by
2050, underscores this commitment with substantial investments in
sustainable infrastructure like public transport and EV charging
stations. Cities such as Amsterdam, Copenhagen, and Berlin serve as
benchmarks with their comprehensive cycling and green transport
policies.
Paving the Way for Sustainable Cities
The trend towards sustainable urban mobility is gaining momentum
globally, driven by both environmental considerations and the
evolving needs of urban populations. As cities continue to innovate
and implement green transportation initiatives, the demand for
environmentally friendly vehicles and mobility solutions is
expected to rise, indicating a promising direction for future urban
development.
For more information about Segway, please
visit www.segway.com.
For more information about Tier-Dott,
visit www.tier.app and www.ridedott.com.
About Segway.
Segway-Ninebot is one of the best-selling brands in the French
e-kickscooter market. From 2022 to 2023, the number of activated
e-kickscooters doubled. Through global retailers such as Amazon,
Decathlon, Carrefour, and Auchan, Segway-Ninebot has over 1,500
points of sale in France. Covering over 100 countries and regions,
Segway-Ninebot boasts over 11.8 million riders and 12 million
registered app users, earning strong recognition among young
users.
Ling D
Segway-Ninebot
ling.ding(at)ninebot.com