Vineyard Vines to Launch Limited-Edition
Collection for Breast Cancer Awareness Month and Host
Fleetwide Event In-Stores
STAMFORD, Conn., Oct. 1, 2024
/PRNewswire/ -- In honor of Breast Cancer Awareness month, vineyard
vines, the lifestyle apparel brand known for its smiling pink whale
logo, iconic styles, and 'every day should feel this good' motto,
announced their continued partnership with the Pink Lemonade Stand
Challenge (PLSC) and the Breast Cancer Research Foundation (BCRF).
Vineyard vines will host Pink Lemonade Stand Challenge events
fleetwide on Saturday, October 26
from 12 PM - 2 PM, during which 10
percent of all purchases will be donated to BCRF and their mission
to eradicate breast cancer. In addition, vineyard vines will donate
a percentage of sales of their exclusive breast cancer awareness
long-sleeve tees throughout the month of October. The assortment
will be available for purchase at vineyardvines.com and select
vineyard vines stores.
"Breast cancer research has always been a deeply personal cause
for us," said Shep Murray, CEO and
co-founder of vineyard vines. "Our mother's courageous battle with
the disease has inspired our commitment, and we are honored to
carry on her legacy by supporting BCRF's vital mission."
"We are proud to stand behind the Pink Lemonade Stand Challenge
and the Breast Cancer Research Foundation," added Ian Murray, vineyard vines CEO and co-founder.
"Shep and I have witnessed firsthand the devastating impact breast
cancer has on patients and their families, and we remain dedicated
to raising awareness and promoting education."
"My family, like the Murray family, has been impacted by
breast cancer. My mother, aunt and both grandmothers
faced the disease," said Brynne
Rhodes, Founder of the Pink Lemonade Stand Challenge. "I am
overwhelmingly grateful for the partnership, generosity and
compassion of the vineyard vines team. Our partnership over
the last 4 years has been invaluable in raising awareness and
funds for research and achieving our shared goal of inspiring
communities coast to coast to take an active role in supporting
this cause. Together, we can be the end of breast
cancer!"
"We're thrilled to continue our partnership with vineyard vines
and the Pink Lemonade Stand Challenge," said Jodi Patkin, Chief Marketing &
Communications Officer of the Breast Cancer Research Foundation.
"This partnership is essential for advancing our mission. Together,
we're making a vital impact on lifesaving research––which is
crucial for improving treatment options and ultimately eliminating
breast cancer as a life-threatening disease."
Throughout Breast Cancer Awareness Month and year-round,
vineyard vines invites customers to wear pink in support of those
impacted by breast cancer. By participating in these events and
giving back by purchasing items from the vineyard vines BCRF
collection, customers will help raise critical funds that move
research forward and give people who have breast cancer longer,
healthier lives.
For more information on vineyard vines' partnership with BCRF,
store locations, and how to participate in the Pink Lemonade Stand
Challenge events, please visit www.vineyardvines.com.
ABOUT VINEYARD VINES
A company best known for its
smiling pink whale logo, vineyard vines was founded in 1998 on
Martha's Vineyard when brothers
Shep and Ian Murray cut their ties
with corporate America to start making ties that represented the
Good Life. In addition to signature neckwear, vineyard vines offers
a variety of clothing and accessories for men, women and children.
Products are sold in over 600 specialty and department stores
worldwide, through a seasonal catalog at 1.800.892.4982, online at
vineyardvines.com and at over 100 freestanding stores.
ABOUT THE BREAST CANCER RESEARCH FOUNDATION
Breast
cancer is a complex disease with no simple solution. Research
is the key to stopping it in its tracks. Founded in 1993 by
Evelyn H. Lauder, the Breast Cancer
Research Foundation is the largest private funder of breast cancer
research in the world. We invest in the best minds in science—from
those investigating prevention to metastasis—and foster
cross-disciplinary collaboration. Our approach accelerates the
entire field and moves us closer to the answers we urgently need.
We can't stop now. Join us in fueling the world's most promising
research. With you, we will be the end of breast cancer. Learn more
and get involved at BCRF.org.
ABOUT THE PINK LEMONADE STAND CHALLENGE
The Pink
Lemonade Stand Challenge (PLSC) is a 501(c)(3) nonprofit founded by
then 7-year-old Brynne Rhodes, who was inspired by her mother's
breast cancer journey. PLSC raises awareness and funds for breast
cancer research by encouraging volunteers across the country to
host pink lemonade stands and events, with proceeds going to the
Breast Cancer Research Foundation (BCRF). Active in 41 states––with
a goal to reach all 50––PLSC holds the Guinness World Record for
most funds raised at a lemonade stand and partners with iconic
brands and NFL teams to inspire others with its hopeful approach
and accessible platform - together we can #BeTheEnd of breast
cancer. Learn more at pinklemonadestandchallenge.org.
Media Contact:
MC: Allysha Dunnigan;
adunnigan@cruoftwo.com
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