iParty Corp. Named Party Store Retailer of the Year 2008 by National Retailing Awards
04 April 2008 - 7:18AM
PR Newswire (US)
Honor Presented This Month at the Fifth Annual National Party
Retailing Awards DEDHAM, Mass., April 3, 2008
/PRNewswire-FirstCall/ -- iParty Corp. (AMEX:IPT), the New England
region's largest party retailer with 50 stores in New England and
Florida, has been chosen as "Party Store Retailer of the Year 2008"
by the National Party Retailing Awards in Las Vegas. "We are
honored to receive this award," stated Sal Perisano, CEO of iParty.
"We believe it recognizes the efforts of our employees and their
commitment to customer service, creative, innovative marketing and
product selection, and making the iParty experience, whether
in-store or online, fun and easy for our customers. At the same
time, we feel it is equally important to give back to the many
communities we serve, which we have tried to achieve through our
in-store fundraising programs. To see our efforts to achieve these
goals both recognized and rewarded is very satisfying." Greetings
etc. Magazine launched the National Party Retailing Awards five
years ago to recognize outstanding partyware retailers whose
dedication, creativity and hard work help people to celebrate the
special events in their lives. Each year, party stores of all
sizes, including online-only businesses, are encouraged to submit
entries in a variety of merchandising and marketing categories.
iParty Retail Stores (http://www.funatiparty.com/) was chosen as
Party Retailer of the Year for 2008 (out of stores with four or
more locations). iParty is the past recipient of the Best Party
Store Website 2005 and Best Store Marketing/Promotion 2006.
National Party Retailing Awards chose iParty for being outstanding
in the areas of party retailing including customer service,
merchandising and marketing. The National Retailer of the Year
Award recognizes iParty's many creative and successful
merchandising programs, including Balloon Week, which transformed
iParty stores into tropical paradises full of colorful fish, birds,
and flowers made out of balloons, with balloon twisters
entertaining customers at select stores. iParty's marketing
programs have also included in-store fundraisers, including a
seasonal event called HalloweenTown and another called Charity
Days. These efforts enhance the shopping experience while raising
much needed funds for area hospitals and non-profits. iParty also
maintains http://www.funatiparty.com/ and http://www.iparty.com/,
e-commerce websites featuring an online magazine "Party Talk" that
includes party ideas, articles and entertaining tips. About iParty
Corp Headquartered in Dedham, Massachusetts, iParty Corp. is a
premier multi-channel party supply and party planning company that
includes 50 iParty retail stores and http://www.iparty.com/, an
online destination. From over 20,000 party supplies and costumes to
an online party magazine and party related content, iParty offers
consumers a sophisticated yet fun and easy-to-use resource with a
definitive assortment of products to customize any party, including
birthday bashes, Easter get-togethers, graduation parties, summer
barbecues, and, of course, Halloween. iParty offers reliable,
time-tested knowledge of party-perfect trends, and superior
customer service to ensure convenient and comprehensive merchandise
selections for every occasion. Please visit our sites at
http://www.iparty.com/ and http://www.funatiparty.com/. About
Edgell Communications Greetings etc., an Edgell Communications
publication, is a bimonthly trade magazine that exclusively covers
the greeting card, stationery and party goods markets. Greetings
etc. has a readership of 20,000 retailers who look to the magazine
for new trends, innovative merchandise and fresh ideas to
differentiate their stores. Located in Randolph, New Jersey, Edgell
Communications publishes two additional merchandising magazines
(Selling Christmas Decorations and Selling Halloween) and six
technology magazines (RIS News, Hospitality Technology, Consumer
Goods Technology, Vertical Systems Reseller, Mobile Enterprise, and
Apparel) and produces several national technology conferences.
Forward Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 as contained in Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that reflect management's current views and
estimates regarding, among other things, our growth strategy, and
industry and market trends. You can identify these statements by
the fact that they use words such as "anticipate," "believe,"
"estimate," "expect," "intend," "project," "plan," "outlook," and
other words and terms of similar meaning. These statements involve
a number of risks and uncertainties that could cause actual results
to differ materially from the potential results discussed in the
forward-looking statements. Among the factors that could cause
actual results and outcomes to differ materially from those
contained in such forward-looking statements are the following:
changes in consumer confidence and consumer spending patterns,
particularly those impacting the New England region; the successful
implementation of our growth and marketing strategies; our ability
to obtain additional financing, if required, on acceptable terms
and conditions; rising commodity prices, especially oil and gas
prices; our relationships with our third party suppliers; our
inventory management system; and the availability of retail store
space on reasonable lease terms. For a more detailed discussion of
risks and uncertainties which could cause actual results to differ
from those contained in the forward-looking statements, see Item
1A, "Risk Factors" of iParty's most recently filed Annual Report on
Form 10-K for the fiscal year ended December 29, 2007. iParty is
providing this information as of this date, and does not undertake
to update the information included in this press release, whether
as a result of new information, future events or otherwise.
Contact: DATASOURCE: iParty Corp. CONTACT: David Robertson, CFO of
iParty Corp., +1-781-355-3770, Web site: http://www.iparty.com/
http://www.funatiparty.com/
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