IODA Inks Deal With destra Entertainment
30 May 2007 - 10:01PM
Business Wire
IODA, the global leader in digital distribution, marketing, and
technology solutions for the independent music industry, today
announced that it will provide digital distribution services for
destra Entertainment, Australia�s largest independent entertainment
company, as well as incorporate destra Entertainment content into
its extensive digital catalog. The news was announced from Music
Matters: The Asia Pacific Music Forum in Hong Kong. destra will tap
into IODA's network of more than 350 digital retailers, mobile
outlets and subscription services worldwide to expand its current
digital distribution reach and will use IODA's innovative D3
(Digital Distribution Dashboard) platform to manage sales from
select accounts. More than 37 labels, including Central Station �
the 30-year-old legendary dance label, MRA � one of Australia�s
largest independent music distribution companies, and Rajon � one
of the largest independent record labels in Australia, will be a
part of the deal. The agreement adds thousands of new tracks to
IODA's catalog including ARIA award winning artist Joel Turner as
well as Dannii Minogue, Fiona Horne and Nick Skitz. destra�s
significant collection of heritage artists including The Mixtures
and Mondo Rock, along with their classical and Australiana artists,
will all be added to IODA�s comprehensive catalog of music. IODA
will also distribute destra�s deep video catalogue adding to its
growing list of video titles and as part of its recent entry into
the digital video and film distribution business. "As one of the
first companies in Australia to offer music through a network of
online retail partners, destra has been at the forefront of
independent music distribution for a long time," said IODA founder
and CEO Kevin Arnold. "IODA is proud to be providing technology
solutions to enable them to take their music digitally to the world
via IODA�s extensive network of digital retailers.� Domenic Carosa,
destra Corporation's CEO said, "IODA has an outstanding reputation
and an extensive reach to mobile networks and digital service
providers worldwide. We are very pleased to have aligned ourselves
with IODA and look forward to leveraging their network�s reach."
Selected releases will also be made available for promotional use
through IODA's Promonet (promonet.iodalliance.com), the promotional
distribution network which provides qualified podcasts, blogs,
Internet radio, e-zines and other promotional sites with access to
thousands of pre-cleared, legal music tracks, videos, artwork, and
other promotional assets from IODA's roster of leading independent
labels. About IODA's D3 technology platform More than 20
independent distributors, representing hundreds of labels on four
continents, have signed on to D3 ("D-Cubed") since its launch in
June 2005. Leading Australian distributors � Inertia Records, Shock
Records, Stomp Pty Ltd, and Shogun Distribution � have signed on
making IODA the solution for Australian independents in the
territory. D3 provides an easy, fast, and low cost solution for
physical music distributors to offer comprehensive digital services
to their label clients, powered by a proven, industry-leading
digital distribution platform. Distributors enjoy the benefits of a
custom branded implementation of IODA's unique Rightsholder
Dashboard tools and distribution platform while maintaining their
label relationships directly. IODA takes care of all licensing,
encoding and delivery, and accounting functions on behalf of the
distributor and provides promotion and marketing support as well.
About IODA: IODA � the Independent Online Distribution Alliance �
is the industry- leading digital distribution, marketing and
technology solutions company for the global independent music
community. IODA provides comprehensive services to record labels,
physical distributors, and artists, including license negotiations;
media encoding and metadata management; and royalty payment
administration and reporting. The company also offers promotional
support through the IODA Digital Marketing division and Promonet�,
a promotional distribution network that provides qualified
podcasts, blogs, and other promotional sites with access to
pre-cleared, legal music and other promotional assets from IODA's
labels. Founded in 2003, IODA represents a rapidly expanding roster
of over 900,000 tracks from thousands of independent labels around
the globe. The IODA catalog ranges from established classics to
modern up-and-comers in all genres, including favorites such as
Bebel Gilberto, Alison Krauss, C�U, Mac Dre, Lil Jon & The East
Side Boyz, Beirut, Animal Collective, London Symphony Orchestra,
Jimi Hendrix, Fall Out Boy, Broken Social Scene, Cat Power,
Aventura, Jamie Cullum, Los Lonely Boys, Johnny Cash, Seu Jorge and
Sara Tavares. IODA distributes its client catalogue to all major
digital music services including iTunes, Zune, eMusic, Rhapsody,
Sprint, Verizon, MTV Urge, Napster, AOL, Yahoo, HMV, T-Online,
FNAC, Listen Japan, Beatport and over 350 other retail outlets.
IODA was named one of FORTUNE magazine's 25 Breakout Companies for
2005. The company's web site is located at
http://www.iodalliance.com/. About destra Entertainment Limited
destra Entertainment�is�one of the largest CD and DVD publishers in
Australia with content ranging from Music (Dannii Minogue, Joel
Turner and thousands of others) to sports (AFL, NRL, World Cup
Soccer),�to Video (Prehistoric Park, Crusty Demons and thousands of
others). destra Entertainment's parent company, destra Corporation
Ltd (ASX:DES) is Australia�s leading independent digital media
company. Its core focus is to acquire content (Intellectual
Property), build Communities and monetize through the sale of
content and advertising. The company's web site is located at
http://www.destra.com.
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