IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announced that it will provide digital distribution services for destra Entertainment, Australia�s largest independent entertainment company, as well as incorporate destra Entertainment content into its extensive digital catalog. The news was announced from Music Matters: The Asia Pacific Music Forum in Hong Kong. destra will tap into IODA's network of more than 350 digital retailers, mobile outlets and subscription services worldwide to expand its current digital distribution reach and will use IODA's innovative D3 (Digital Distribution Dashboard) platform to manage sales from select accounts. More than 37 labels, including Central Station � the 30-year-old legendary dance label, MRA � one of Australia�s largest independent music distribution companies, and Rajon � one of the largest independent record labels in Australia, will be a part of the deal. The agreement adds thousands of new tracks to IODA's catalog including ARIA award winning artist Joel Turner as well as Dannii Minogue, Fiona Horne and Nick Skitz. destra�s significant collection of heritage artists including The Mixtures and Mondo Rock, along with their classical and Australiana artists, will all be added to IODA�s comprehensive catalog of music. IODA will also distribute destra�s deep video catalogue adding to its growing list of video titles and as part of its recent entry into the digital video and film distribution business. "As one of the first companies in Australia to offer music through a network of online retail partners, destra has been at the forefront of independent music distribution for a long time," said IODA founder and CEO Kevin Arnold. "IODA is proud to be providing technology solutions to enable them to take their music digitally to the world via IODA�s extensive network of digital retailers.� Domenic Carosa, destra Corporation's CEO said, "IODA has an outstanding reputation and an extensive reach to mobile networks and digital service providers worldwide. We are very pleased to have aligned ourselves with IODA and look forward to leveraging their network�s reach." Selected releases will also be made available for promotional use through IODA's Promonet (promonet.iodalliance.com), the promotional distribution network which provides qualified podcasts, blogs, Internet radio, e-zines and other promotional sites with access to thousands of pre-cleared, legal music tracks, videos, artwork, and other promotional assets from IODA's roster of leading independent labels. About IODA's D3 technology platform More than 20 independent distributors, representing hundreds of labels on four continents, have signed on to D3 ("D-Cubed") since its launch in June 2005. Leading Australian distributors � Inertia Records, Shock Records, Stomp Pty Ltd, and Shogun Distribution � have signed on making IODA the solution for Australian independents in the territory. D3 provides an easy, fast, and low cost solution for physical music distributors to offer comprehensive digital services to their label clients, powered by a proven, industry-leading digital distribution platform. Distributors enjoy the benefits of a custom branded implementation of IODA's unique Rightsholder Dashboard tools and distribution platform while maintaining their label relationships directly. IODA takes care of all licensing, encoding and delivery, and accounting functions on behalf of the distributor and provides promotion and marketing support as well. About IODA: IODA � the Independent Online Distribution Alliance � is the industry- leading digital distribution, marketing and technology solutions company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through the IODA Digital Marketing division and Promonet�, a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over 900,000 tracks from thousands of independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Bebel Gilberto, Alison Krauss, C�U, Mac Dre, Lil Jon & The East Side Boyz, Beirut, Animal Collective, London Symphony Orchestra, Jimi Hendrix, Fall Out Boy, Broken Social Scene, Cat Power, Aventura, Jamie Cullum, Los Lonely Boys, Johnny Cash, Seu Jorge and Sara Tavares. IODA distributes its client catalogue to all major digital music services including iTunes, Zune, eMusic, Rhapsody, Sprint, Verizon, MTV Urge, Napster, AOL, Yahoo, HMV, T-Online, FNAC, Listen Japan, Beatport and over 350 other retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's web site is located at http://www.iodalliance.com/. About destra Entertainment Limited destra Entertainment�is�one of the largest CD and DVD publishers in Australia with content ranging from Music (Dannii Minogue, Joel Turner and thousands of others) to sports (AFL, NRL, World Cup Soccer),�to Video (Prehistoric Park, Crusty Demons and thousands of others). destra Entertainment's parent company, destra Corporation Ltd (ASX:DES) is Australia�s leading independent digital media company. Its core focus is to acquire content (Intellectual Property), build Communities and monetize through the sale of content and advertising. The company's web site is located at http://www.destra.com.
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