Storyful and Moat Launch Initiative to Combat Fake News
02 May 2017 - 11:15PM
Business Wire
Technology companies partner with CUNY to
establish domain database to track proliferation of misinformation
and extremist propaganda
Storyful and Moat announced today the launch of a new
initiative aimed at combatting the spread of fake and extremist
content. The Open Brand Safety (OBS) framework will track
web domains and video URLs identified as purveyors of intentional
misinformation with the aim of protecting brand content. The
project will be the first of several steps toward building a
broader system to help brands, agencies and platforms make smart
decisions about where to place their advertising.
Working in partnership with the CUNY School of Journalism, the
two technology companies will establish a database of dangerous
domain names and track the evolution and spread of misinformation
and extremism. The OBS framework will evolve to flag signals of
both vice and virtue for marketers and advertisers, protecting
brand content from fake or extremist news and platforms.
"Protecting premium storytelling is near and dear to Storyful
and News Corp's heritage," Storyful Chief Executive
Rahul Chopra said. "This initiative represents a prime
opportunity to offer partners safe spaces for their stories. We
have to help stop the faux, flawed and fraudulent content creators
before they proliferate further."
"The social matters at play here demand that we collaborate with
everyone who has data and professional resources to bring to
bear," Moat Chief Technology Officer Dan Fichter said. "I
am delighted that Storyful shares our view of the challenge and of
our collective responsibility to act."
The OBS framework is launching in partnership with GroupM
and Weber Shandwick, with plans to bring on additional firms in the
advertising and marketing space.
“Marketers are navigating more uncertainty and complexity than
ever before, requiring new and innovative approaches to keep brands
safe,” said Chris Perry, Weber Shandwick’s Chief Digital Officer.
“We’re focused on helping companies protect their brand reputation
and navigate the complex media and information landscape. We look
forward to working with Moat and Storyful to do our part.”
"Moat is a thought-leader in brand safety and now Storyful
brings professional expertise and data into the equation that
brands will immediately embrace,” said Rob Norman, Chief Digital
Officer and Chairman North America of GroupM. “The combination
gives me a great deal of hope."
As part of the initiative, CUNY is establishing an internal
journalism team dedicated to identifying web domains that knowingly
present fiction as news. The group will work with numerous outside
partners in the academic and non-profit worlds with expertise in
independent fact-checking and studying extremism online.
"My long-term hope is Storyful and Moat will support a
flight to quality, helping advertisers and platforms not only avoid
fraudulent content but support credible and trustworthy media,"
said Jeff Jarvis, who directs CUNY's Tow-Knight Center.
"As a first effort of our new News Integrity Initiative, we are
eager to partner with Storyful, Moat and leaders in media and
technology in this important work."
The platform will be open-source and available to brands and
marketers. For more information on acquiring the product, please
contact sales@storyful.com and brandsafety@moat.com.
About Storyful
Storyful, a division of News Corp (NASDAQ:NWS, NWSA; ASX:NWS,
NWSLV), is the world leader in discovering, verifying and acquiring
the compelling and relevant user-generated video our partners need
to tell stories that matter to their audiences. Storyful combines
world class journalism with industry-leading technology to
discover, verify and acquire the original content and provide the
on-the-ground sources news and media organizations need to tell the
stories that matter to their audience.
About News Corp
News Corp (NASDAQ:NWS, NWSA; ASX:NWS, NWSLV) is a global,
diversified media and information services company focused on
creating and distributing authoritative and engaging content to
consumers throughout the world. The company comprises businesses
across a range of media, including: news and information services,
book publishing, digital real estate services, and cable network
programming and pay-TV distribution in Australia. Headquartered in
New York, the activities of News Corp are conducted primarily in
the United States, Australia, and the United Kingdom. More
information: http://www.newscorp.com.
About Moat
Moat is a New York-based SaaS analytics company focused on
building products for brand advertisers and premium publishers.
Their offerings include Moat Analytics, an attention measurement
platform that provides analytics and insights on ad campaigns and
website inventory for publishers and advertisers, and Moat Pro, a
real-time ad intelligence platform for marketers, publishers, and
agencies. Moat is the first company to be accredited by the Media
Rating Council (MRC) to measure viewable ad impressions across
online display, video, and mobile (web and in-app). The company was
founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The
serial entrepreneurs had previously partnered to launch Right
Media, which was acquired by Yahoo! in 2007. For more information
on Moat, please visit http://www.moat.com.
The platform will be open-source and available to brands and
marketers. For more information on acquiring the product, please
contact press@storyful.com and brandsafety@moat.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170502005406/en/
For press inquiries:StoryfulMike Hess,
212-416-3935michael.hess@storyful.com
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