Retail Food Group Sets its Sights on Russia as Part of Global Expansion
23 October 2017 - 4:00PM
Business Wire
Global food and beverage company, Retail Food Group Limited
(RFG, the Company or Group) (ASX:RFG), is making waves in
international markets with expansion plans for some of the Group’s
most successful and well-known Brand Systems brewing strong in
Russia.
RFG is Australia’s largest multi-brand retail food franchisor,
with a network of more than 2,500 outlets across 12 Brand Systems
and 81 territories. As well, RFG is an emerging leader in the
foodservice, dairy processing and wholesale bakery sectors.
Furthermore, the Company is a coffee specialist with an
integrated approach to sourcing, roasting and distributing
high-quality coffee. Combining passion with expertise, RFG creates
an unforgettable experience, from crop to cup, through its premium
Di Bella Coffee Co brand.
RFG Chief Executive - International, Mike Gilbert, expressed
that RFG plans to introduce a selection of its retail food brands -
all of which are supported by market-leading concepts, food
innovations and high-quality coffee - to Russian shores.
“We’re excited to replicate our successful Australian operations
in the Russian market and accelerate the growth of brands like
Gloria Jean’s Coffees, Donut King, Crust Gourmet Pizza Bar,
Brumby’s Bakery, Michel’s Patisserie, Pizza Capers Gourmet Kitchen,
Café2U and It’s A Grind in the region,” he said.
RFG’s international expansion model is based on recruiting
Master Franchise Partners who purchase a license to develop a
certain Brand System in a defined territory, and provides the
Company and local partners with the opportunity to forge
sustainable alliances.
“Our franchise partners enjoy the benefits of working with
Australia’s largest multi-food franchisor every day, dealing with
our expert management teams, enjoying supply benefits from
increased scale and gaining access to best-in-class initiatives,”
Mike said.
A key strategy that is driving the Group’s global growth is its
hub network, which provides a platform for fast tracking coffee and
Brand System expansion in international markets, whilst also more
efficiently servicing the Company’s existing markets.
RFG recently announced a Middle East Hub which, once established
in 2018, will allow the Company to grow a substantial commercial
coffee enterprise throughout the MENA region, whilst enabling the
Group to more efficiently service and grow Brand System franchise
networks in the Gulf.
“We currently have hubs in Australia, New Zealand and the USA,
and plans for the Middle East underway, and will be looking to
replicate them in Asia and Europe,” Mike said.
About Retail Food Group Limited:
RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie,
bb’s Café, Esquires, Gloria Jean’s Coffees, It’s A Grind, The
Coffee Guy, Café2U, Pizza Capers Gourmet Kitchen and Crust Gourmet
Pizza Bar franchise systems. Retail Food Group is a global coffee
specialist with an integrated approach to sourcing, roasting and
distributing high-quality coffee. Combining passion with expertise,
the Company creates an unforgettable experience, from crop to cup,
through its suite of coffee brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20171022005063/en/
For more information, images or interviews contact:Retail
Food Group LimitedAnnie Lyon, 0431 306 727Senior Corporate
Communications Managerannie.lyon@rfg.com.au
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