First Swedish Donut King Store Due to Open in May
02 May 2018 - 4:00PM
Business Wire
The countdown is almost over for Swedish donut fans, with
Australia’s largest specialty donut retailer, Donut King, set to
open the doors of its maiden European outlet in the country on 26
May.
Master Franchise Partners, Berk Bozlak and Aaron Cruise, are
excited to bring the fun and successful brand to Sweden.
“As part of global food and beverage company, Retail Food Group
(RFG), Donut King has enjoyed amazing success in the Australian
market and we’re proud to pioneer the brand in Sweden, where we
think it will be really well received,” Aaron said.
Last year alone, Australian franchise partners served more than
20 million loyal customers and sold an impressive 17,208,512
cinnamon donuts, and Berk and Aaron are looking forward to locals
trying the brand’s most well known and loved product for the first
time.
“Anyone who is familiar with Swedish Fika culture will
appreciate how comforting a warm cinnamon donut and cup of quality
espresso coffee will be,” Aaron said.
Both Berk and Aaron have significant experience in the food and
beverage industry, including franchising.
“Through my work as an international franchise consultant,
bringing international brands to the Nordics, I have seen my fair
share of iconic brands looking to enter Sweden,” Aaron said. “When
I came across the vibrant and playful Donut King brand system and
the quality of its product offering, I immediately wanted to be
part of the brand’s story in Sweden. Quite simply I want to watch
Swedes, both young and young at heart, having fun and indulging in
a warm donut with a great cup of coffee or shake.”
RFG is a known roaster and blender of coffee, with a portfolio
of nine major brands – including Gloria Jean’s Coffees, Crust
Gourmet Pizza Bar and Brumby’s Bakery. The company’s scale,
heritage and accreditations further enrich the Donut King
brand.
“RFG has made it easy for us to bring Donut King to Sweden. So
many franchise systems restrict you on what you can and can’t do to
the menu, including adapting the flavour profile to suit the local
market,” Aaron said. “RFG has really supported us in creating
amazing taste sensations for the Swedish market with their
fantastic product innovations. We look forward to introducing these
unique products to our customers and seeing the smiles on their
faces.”
Donut King store is located in Falun, at Holmgatan 20, 791 71
Falun, Bergstr�ms Galleria. For more information about RFG and
their other brand opportunities for the Nordics visit
www.rfgbrands.com
About Retail Food Group Limited:
RFG (ASX:RFG) owns the Donut King, Brumby’s Bakery, Michel’s
Patisserie, Gloria Jean’s Coffees, It’s A Grind, The Coffee Guy,
Café2U, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza Bar
franchise systems. As well, Retail Food Group is a global coffee
specialist with an integrated approach to sourcing, roasting and
distributing high-quality coffee. Combining passion with expertise,
the Company creates an unforgettable experience, from crop to cup,
through its suite of coffee brands. RFG is looking to partner with
Master Franchise candidates who share its vision for delivering
exceptional products and service within international markets.
Enquiries should be directed to Olivia Palmer at
rfginternational@rfg.com.au.
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version on businesswire.com: https://www.businesswire.com/news/home/20180501006975/en/
For more information, images or interviews contact:Retail
Food GroupAnnie Lyon, 0431 306 727Senior Corporate Communications
Managerannie.lyon@rfg.com.au
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